We’ve said it many times before. The ePaper is an undeniably good investment that can easily pay for itself when used strategically correct. Need proof? Just ask Danish media group Jysk Fynske Medier (JFM).
Each year since 2015, Danish newspaper Ekstra Bladet has been doing surveys among the readers of their ePaper. They've made Visiolink responsible for conducting the surveys, so to learn more about their motivation for doing so, we’ve talked to Thomas Svensson, Marketing Manager at Ekstra Bladet.
German publishing house Schleswig-Holsteinische Zeitungsverlag (sh:z) launched their new ePaper app in early 2018, and immediate impact was evident. Now they've implemented a new addition called "Abendmagazin" that will give the readers even greater value.
German newspaper Nordwest-Zeitung (NWZ) has a very popular ePaper, and they have obtained a subscriber base that exceeds even their own expectations. Through an innovative yet customer-centric approach they've succeeded in accustoming their readers to the ePaper.
Updated: May 8, 2018.
Common for all Visiolink solutions are that they’re all – no matter the platform - linked to Google Analytics making them subject to the new General Data Protection Regulation (GDPR) that comes into effect May 25, 2018.
Some of the largest media companies in Europe, such as mh:n, Schibsted and Jysk Fynske Medier all work with segmentation for the purpose of onboarding subscribers as well as preventing churn. There's no reason why you shouldn't be doing the same.
Are you looking for a new ePaper supplier? Or do you not have an ePaper yet, but want to take the leap and start distributing your newspaper or magazine on a digital platform? In either case, here are five questions that help you make the pick that best suit the needs of you and your business.
It's time for the sequel in the blog series that will help you find the right ePaper supplier. In this post, we turn the attention to profit increasing areas like onboarding, advertisements and data.
Kantar TNS (formerly TNS Gallup), who's responsible of collecting the readership figures and digital traffic for the Norwegian media companies, are going to make some technological changes that may affect your Visiolink solution.
2017 has come to an end and a new year has begun. Exactly like last year, we'll be providing you with business cases and insights on how to optimise your ePaper. We've picked out a handful of "must-reads" from the past year that will get your 2018 off to a great start.
We’ve established a Slack forum where you can seek answers to your work-related questions and discuss them with peers from the media industry. You're welcome to join!
Christmas has come early this year! Our latest European ePaper Benchmark Report is now available for download.