Blog

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Nordwest-Zeitung attracts ePaper subscribers with irresistible offers

Mar 16 2018 | Business | Insights | Cases

German newspaper Nordwest-Zeitung (NWZ) has a very popular ePaper, and they have obtained a subscriber base that exceeds even their own expectations. Through an innovative yet customer-centric approach they've succeeded in accustoming their readers to the ePaper.

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GDPR and Google Analytics: How to continue working with User tracking on digital newspapers

Feb 26 2018 | Business | Insights

Updated: May 8, 2018.
Common for all Visiolink solutions are that they’re all
– no matter the platform - linked to Google Analytics making them subject to the new General Data Protection Regulation (GDPR) that comes into effect May 25, 2018.

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Start working with segments and maximise your ePaper ROI

Jan 30 2018 | Business | Insights

Some of the largest media companies in Europe, such as mh:n, Schibsted and Jysk Fynske Medier all work with segmentation for the purpose of onboarding subscribers as well as preventing churn. There's no reason why you shouldn't be doing the same.

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5 questions that find you the right ePaper supplier - Part I

Jan 13 2018 | Business | Insights

Are you looking for a new ePaper supplier? Or do you not have an ePaper yet, but want to take the leap and start distributing your newspaper or magazine on a digital platform? In either case, here are five questions that help you make the pick that best suit the needs of you and your business.

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5 questions that find you the right ePaper supplier - Part II

Jan 12 2018 | Business | Insights

It's time for the sequel in the blog series that will help you find the right ePaper supplier. In this post, we turn the attention to profit increasing areas like onboarding, advertisements and data.

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Norway: Need for update as comScore Readership Index replaces TNS

Jan 09 2018 | Product News | Business | Technology

Kantar TNS (formerly TNS Gallup), who's responsible of collecting the readership figures and digital traffic for the Norwegian media companies, are going to make some technological changes that may affect your Visiolink solution.

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Happy New Year! Here are the key takeaways from 2017

Jan 02 2018 | Business | Insights

2017 has come to an end and a new year has begun. Exactly like last year, we'll be providing you with business cases and insights on how to optimise your ePaper. We've picked out a handful of "must-reads" from the past year that will get your 2018 off to a great start.

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Knowledge sharing with industry peers: Join the Visiolink Slack forum

Dec 12 2017 | Business | Insights

We’ve established a Slack forum where you can seek answers to your work-related questions and discuss them with peers from the media industry. You're welcome to join!

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The European ePaper Benchmark Report, Autumn 2017 is out!

Nov 24 2017 | Business | Insights | Media

Christmas has come early this year! Our latest European ePaper Benchmark Report is now available for download.

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Here's how five of your colleagues improve your ePaper

Nov 16 2017 | Business | Insights | Media

Last week, the Visiolink steering group met up with our Customer Advisory Board (VCAB). But what's the deal with this board and why is it important to you?

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New “Data Protection”-regulation: How it will affect ePaper publishers

Oct 26 2017 | Business | Media

As of May 25, 2018, the General Data Protection Regulation (GDPR) will come into force. We will individually contact all our customers to clarify what needs to be done in order to meet regulation requirements.

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White paper: Predict churn with User ID

Oct 19 2017 | Business | Insights

Our latest white paper is out: A how-to-guide on building a churn prediction model in Google Analytics. Ready for you to follow step by step and develop your own model.