A new decade has begun, and I'm sure we are all eager to find out what the coming ten years will bring. But before we get all carried away about the future, I would like to take some time to reminisce about a truly eventful decade for the media industry and Visiolink as well.
Most successful businesses rely on some form of data to help them make decisions. And the same goes for the media industry. The majority of media houses have a fairly good understanding of their readers’ preferences, but wouldn't it be better if the data was there to support it?
In October, WAN-IFRA published their annual industry report World Press Trends 2019. We’ve been reading through it, and in this blog post we highlight the most interesting findings of the report as we see it.
Two weeks has passed since we parted with the Visiolink Customer Advisory Board (VCAB) in Berlin, and we have now had the chance to digest all the valuable inputs from the two inspirational days together.
Attracting and retaining qualified labor is important for every business. Once the right candidates have been found, we begin to set up initiatives to retain them. But letting valuable employees go isn’t necessarily a bad thing as long as they leave satisfied.
Crosswords. Kind of makes you think of the coffee stained newspaper on your grandparents’ tile table, right? Well, the good old word puzzles are still very much alive and kicking, and media houses all around the globe consider them to be one of their digital edition's most important loyalty drivers.
Attracting young talent is crucial to keep up to date with latest trends and working methods. That’s why Visiolink is always represented at relevant student events with the purpose of getting to know these talents.
Many media companies have become aware of the great potential that lies in ePaper data, and one such example is Danish newspaper Børsen who’s currently exploring ways to amp up their data setup.
More and more media companies add podcasts and narrated articles to their content mix, and reasonably so. In this new episode of Visiolink Podcast, one of Denmark's leading experts on the field will tell you what all the fuss is about.
Norwegian newspaper DAG OG TID has introduced audio content in the form of narrated articles in their ePaper with the ambition to reduce churn and attract new user segments. Marketing Manager, Gregor Falkner, takes us behind the entire process from initial idea to launch.
Podcasts and narrated articles have already enjoyed great success, and in 2019 we will see more media companies boarding the audio train. Let’s take a look at what all the fuss is about.
Before we all get used to writing 2019, I would like to take a look back on the past year – what went well, and what can we expect from the new year?