Collecting usage data from your e-paper is an important tool that can give you a great deal of insight into your users’ online behaviour. But it requires that you comply with the General Data Protection Regulation; commonly known as GDPR – and in GDPR terms, this means that you must receive your users’ active consent.
Maybe you have heard about the forecast saying that the newspaper is dying – but that is not the case when it comes to the e-paper! When we look at the development of the e-paper consumption and the amount of people opening the app, we see a staggering increase!
The public is very much influenced by the media in regard to what we talk about and what is top of mind. In the same way the media also reflect if a specific topic has reached its peak. And it might look as if the corona pandemic is starting to slow down – at least in the sense of media coverage.
10 years ago, on January 27, 2010, the now deceased Apple founder, Steve Jobs, unveiled the 1st generation of the iPad. At Visiolink we would like to pay homage to an invention that would go on to change the way we consume journalism.
It's often the little things that make all the difference. And with a simple push notification you can easily increase retention and reader loyalty. Through Google Analytics you are able to create segments that will ultimately increase the impact and the click-through-rate (CTR) of your push notifications.
As a consequence of the growing risk of printing houses shutting down or other factors hampering the print distribution, we receive many requests from media houses that wish to prepare a temporary transition towards digital-only distribution. Therefore, we are preparing ourselves for this important distribution task if a number of media houses decide to temporarily or more permanently cease the printing and distribution of physical newspapers and magazines in order to protect both employees and end-users against Covid-19.
Jens Funder Berg, CEO, founder, and majority shareholder of Visiolink, has sold all his shares – along with the five minority shareholders in Visiolink’s management team – to Vitec Software Group AB. The new owners specialize in Vertical Market Software, and they want to help Visiolink become an even better and mutually beneficial business partner to the European media houses.
A new decade has begun, and I'm sure we are all eager to find out what the coming ten years will bring. But before we get all carried away about the future, I would like to take some time to reminisce about a truly eventful decade for the media industry and Visiolink as well.
Most successful businesses rely on some form of data to help them make decisions. And the same goes for the media industry. The majority of media houses have a fairly good understanding of their readers’ preferences, but wouldn't it be better if the data was there to support it?
Visiolink recently invited a group of selected clients to an informal day under the not so informal name - BI Insighters. With a focus on knowledge sharing within the field of Business Intelligence, the represented media houses each presented a case they are/have been working on for great inspiration to the other participants.
In October, WAN-IFRA published their annual industry report World Press Trends 2019. We’ve been reading through it, and in this blog post we highlight the most interesting findings of the report as we see it.
Two weeks has passed since we parted with the Visiolink Customer Advisory Board (VCAB) in Berlin, and we have now had the chance to digest all the valuable inputs from the two inspirational days together.