Blog

White paper: Predict churn with User ID

Oct 19 2017 | Business | Insights

Our latest white paper is out: A how-to-guide on building a churn prediction model in Google Analytics. Ready for you to follow step by step and develop your own model.

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Get a recap of Inspirational Tour 2017 - Will we see each other next year?

Oct 17 2017 | Events | Media

When 2017 is coming to an end, there's definitely one thing, we'll look back on with pride and joy and that's the Visiolink Inspirational Tour. We've made a video recap of the events. Maybe you're in it?

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Get insights into SvD's award-winning business strategy

Oct 02 2017 | Events | Insights | Cases

In the period from 2010-2012, Svenska Dagbladet saw a steady decline in their print circulation. A tendency that wasn't about to change, and therefore called for action. That's when they launched their award-winning multi-channel strategy to obtain more digital subscribers.

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WPE/DCX 2017: We’ll be there, will you?

Sep 27 2017 | Events | Media

The annual highlight for the media industry is approaching as the World Publishing Expo & Digital Content Expo will take place in Berlin from October 10-12. We’ll be there, and we would love to meet up!

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Digital editions included in Danish readership figures - finally!

Sep 22 2017 | Business | Media

For the first time ever, digital papers and digital magazines were included in the Danish readership figures that were released earlier this week. The figures weren’t the most encouraging ever seen, but the fact that digital editions were included is definitely worth mentioning.

Inspirational Tour successfully kicked off in Denmark

Sep 06 2017 | Events | Business | Insights

Facebook advertising. Inbound marketing campaigns as a tool to generate subscribers. Datadriven optimisation of ePaper performance. The room was positively buzzing with knowledge sharing and experiences from German, Dutch and Danish publishers. 

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OS updates incoming: Will they affect your solution?

Sep 04 2017 | Insights | Technology

Approximately once a year, Apple and Google release a new version of iOS and Android. Although some upgrades are more comprehensive than others, they all inevitably affect our customers' ePaper and eMagazine solutions to some extent.

Extra! Extra! First speakers announced for Inspirational Tour 2017

Aug 17 2017 | Events | Business | Insights

Visiolink Inspirational Tour 2017 is coming to a city near you - and we're excited to reveal the first speakers and parts of the programs for the conferences in Denmark and Sweden.

Increase ad revenue with new Related Content feature

Aug 11 2017 | Business | Technology

By September 1 we'll launch a new feature called “Related Content”, which makes you able to push editorial supplements and ad inserts. It’s a great way to utilize your content and take advertising to new heights.

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Make a profit on interstitials the hassle-free sh:z way

Jul 31 2017 | Business | Insights | Cases

Schleswig-Holsteinischer Zeitungsverlag, commonly known as sh:z, is a fond user of interstitials. They’ve been working with the full page ad format ever since they launched their ePaper solution almost six years ago. Today interstitials account for a substantial part of sh:z’s revenues.

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Learn from the best: Four ways to improve your ePaper

Jul 20 2017 | Business | Insights

Newspaper circulation numbers are dropping, and that makes it all the more important for media houses to succeed in converting print subscribers into digital subscribers.

To provide you with food for thought, we’ve examined no less than 159 newspapers' ePaper to find out which methods the best in class make use of.

Interstitials: An overlooked source for maximizing revenue

Jul 13 2017 | Business | Insights

With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake.