This year's Inspirational Tour came to a successful conclusion as it finished off with a well-attended event in Hamburg. Get a video recap of the Copenhagen tour here and start looking forward to next year.
There are things you give a lot of attention and make a real fuss about and then there are things that are silently implemented without any notice. But does that make the one more important than the other? Not at all. Our new 'Fallback'-solution falls under the latter, and it's an upgrade that will definitely benefit your readers.
More newspapers choose to have their entire backlist of previous editions digitalized and distributed through their ePaper solution. A digital archive is indeed a large investment, but according to Danish news group Folketidende Gruppen it’s worth every penny.
Our new ‘tracking event’ drastically improves your data quality because it adapts to the different reading modes. So, whether your readers prefer reading the ePaper as a conventional print paper with page-turning (swipes) or in article view, you can be sure that you collect useful and reliable data about your readers.
We’ve said it many times before. The ePaper is an undeniably good investment that can easily pay for itself when used strategically correct. Need proof? Just ask Danish media group Jysk Fynske Medier (JFM).
Each year since 2015, Danish newspaper Ekstra Bladet has been doing surveys among the readers of their ePaper. They've made Visiolink responsible for conducting the surveys, so to learn more about their motivation for doing so, we’ve talked to Thomas Svensson, Marketing Manager at Ekstra Bladet.
German publishing house Schleswig-Holsteinische Zeitungsverlag (sh:z) launched their new ePaper app in early 2018, and impact was no less than astonig. Now they've implemented a new addition called "Abendmagazin" that will give the readers even greater value.
Where do you go to find inspiration to optimize your digital strategy, improve your digital products, your marketing strategy, your churn rate, your onboarding strategy? This is where we tap into new trends and the events we've got planned for this fall to inspire your digital work.
On a sunny yet cold March day in Oslo, the first stage of the Visiolink Inspirational Tour 2018 took place. A truly great day with enthusiastic participants and lots of knowledge sharing and socializing. Hear what some of the participants took home from the event and save the date for the upcoming tours.
German newspaper Nordwest-Zeitung (NWZ) has a very popular ePaper, and they have obtained a subscriber base that exceeds even their own expectations. Through an innovative yet customer-centric approach they've succeeded in accustoming their readers to the ePaper.
Updated: May 8, 2018.
Common for all Visiolink solutions are that they’re all – no matter the platform - linked to Google Analytics making them subject to the new General Data Protection Regulation (GDPR) that comes into effect May 25, 2018.
Inspirational Tour is the forum for news media publishers to share, discuss and explore how to increase ePaper ROI on onboarding, ads and data. At the first stage of the 2018 tour, we have speakers from successful German and Danish media groups and newspapers that will inspire you - and results that will surprise you.