It's often the little things that make all the difference. And with a simple push notification you can easily increase retention and reader loyalty. Through Google Analytics you are able to create segments that will ultimately increase the impact and the click-through-rate (CTR) of your push notifications.
We recently asked you which of our pending roadmap initiatives you found most relevant and we are excited to be sharing the results with you now.
On October 23, the Visiolink Customer Advisory Board (VCAB) will gather at Svenska Dagbladet's premises in Stockholm for a two-day session of knowledge sharing. We'll discuss challenges and focus areas, share agendas and talk about our product roadmap. And now is your time to have a say on the latter.
There are things you give a lot of attention and make a real fuss about and then there are things that are silently implemented without any notice. But does that make the one more important than the other? Not at all. Our new 'Fallback'-solution falls under the latter, and it's an upgrade that will definitely benefit your readers.
Our new ‘tracking event’ drastically improves your data quality because it adapts to the different reading modes. So, whether your readers prefer reading the ePaper as a conventional print paper with page-turning (swipes) or in article view, you can be sure that you collect useful and reliable data about your readers.
Kantar TNS (formerly TNS Gallup), who's responsible of collecting the readership figures and digital traffic for the Norwegian media companies, are going to make some technological changes that may affect your Visiolink solution.
The new iOS-app from Volksstimme is now live. We've talked to the German newspaper's Digital Product Manager, Christian Maleike, about the app and what their readers can expect from it.
The new iOS app from Schleswig-Holsteinischer Zeitungsverlag, commonly known as SH:Z, is now live and available for download. Get a sneak peek of the app in our video tour and hear what the people from SH:Z has to say about their new app.
3 great advantages in upcoming launch of iOS News Modules
We’ll be releasing the new iOS app – iOS News Modules – September 1, and it’s a total remake of the existing iOS app. iOS News Modules offers you several clear advantages when presenting your editorial content.
We recently added a much-wanted feature to our Google Analytics data tracking platform. User ID Tracking opens a new range of commercial data-based scenarios. Now it's possible to connect a specific user with their behavior in-app. Combine User ID with page swipes, articles read, and publications opened to get comprehensive knowledge of each single reader.
Last fall, we announced the prototype of a new phone optimized ePaper solution, called Mobile Edition. The basic concept is to extract articles from the newspaper and present them easily accessible on the front screen of the app. In a few seconds the readers should be able to get a comprehensive overview of today’s paper, and identify interesting stories.
Recently smartphone usage has risen to 20% among European ePaper readers. More and more people recognize the value in having the newspaper at their fingertips. Larger screens and more power have turned the phone into the preferred device for a vast amount of users. And the trend is powering on.
