More newspapers choose to have their entire backlist of previous editions digitalized and distributed through their ePaper solution. A digital archive is indeed a large investment, but according to Danish news group Folketidende Gruppen it’s worth every penny.
We’ve said it many times before. The ePaper is an undeniably good investment that can easily pay for itself when used strategically correct. Need proof? Just ask Danish media group Jysk Fynske Medier (JFM).
Each year since 2015, Danish newspaper Ekstra Bladet has been doing surveys among the readers of their ePaper. They've made Visiolink responsible for conducting the surveys, so to learn more about their motivation for doing so, we’ve talked to Thomas Svensson, Marketing Manager at Ekstra Bladet.
German newspaper Nordwest-Zeitung (NWZ) has a very popular ePaper, and they have obtained a subscriber base that exceeds even their own expectations. Through an innovative yet customer-centric approach they've succeeded in accustoming their readers to the ePaper.
The new iOS-app from Volksstimme is now live. We've talked to the German newspaper's Digital Product Manager, Christian Maleike, about the app and what their readers can expect from it.
The new iOS app from Schleswig-Holsteinischer Zeitungsverlag, commonly known as SH:Z, is now live and available for download. Get a sneak peek of the app in our video tour and hear what the people from SH:Z has to say about their new app.
In the period from 2010-2012, Svenska Dagbladet saw a steady decline in their print circulation. A tendency that wasn't about to change, and therefore called for action. That's when they launched their award-winning multi-channel strategy to obtain more digital subscribers.
Schleswig-Holsteinischer Zeitungsverlag, commonly known as sh:z, is a fond user of interstitials. They’ve been working with the full page ad format ever since they launched their ePaper solution almost six years ago. Today interstitials account for a substantial part of sh:z’s revenues.
Save the date for Denmark - Sweden - Finland* - Germany
Almost every single newspaper on the planet has an ePaper. Probably yours too. But is it a profitable part of your business? It certainly should be – and the Visiolink Inspirational Tour 2017 will show you how to maximize your ePaper revenues from readers and advertisers.
For years it seemed almost impossible for newspapers to make a living on their actual product, news and journalism, on their digital platforms. Readers simply wouldn't pay as they'd grown accustomed to free content online. This has raised the pressure to make money on advertising, an area that has grown fierce with competition. Now, however, newspapers are looking back in time to rediscover a business model they thought lost forever.
Old news and newspapers are true gold mines in terms of knowledge. Svenska Dagbladet recently launched their archive, which dates back to December 18th, 1884. The archive contains more than 1.5 million newspaper pages, digitized and ready for use.
In relation to World Publishing Expo, Visiolink asks a number of media people about their views on newspapers' digital future.