It's often the little things that make all the difference. And with a simple push notification you can easily increase retention and reader loyalty. Through Google Analytics you are able to create segments that will ultimately increase the impact and the click-through-rate (CTR) of your push notifications.
The Swedish tabloid newspaper Aftonbladet has built an impressive digital business throughout the last decade, and they recently launched a new ePaper app to further increase their digital presence. We've talked to Aftonbladet's Business Developer, Stephen Thernström, about their digital business and why the magazines plays such a central role in their new app.
A new decade has begun, and I'm sure we are all eager to find out what the coming ten years will bring. But before we get all carried away about the future, I would like to take some time to reminisce about a truly eventful decade for the media industry and Visiolink as well.
Most successful businesses rely on some form of data to help them make decisions. And the same goes for the media industry. The majority of media houses have a fairly good understanding of their readers’ preferences, but wouldn't it be better if the data was there to support it?
In October, WAN-IFRA published their annual industry report World Press Trends 2019. We’ve been reading through it, and in this blog post we highlight the most interesting findings of the report as we see it.
Two weeks has passed since we parted with the Visiolink Customer Advisory Board (VCAB) in Berlin, and we have now had the chance to digest all the valuable inputs from the two inspirational days together.
Attracting and retaining qualified labor is important for every business. Once the right candidates have been found, we begin to set up initiatives to retain them. But letting valuable employees go isn’t necessarily a bad thing as long as they leave satisfied.
During the Inspirational Tour event in Frankfurt back in September, we had the chance to sit down with one of our newest clients and talk about their participation and ePaper.
Crosswords. Kind of makes you think of the coffee stained newspaper on your grandparents’ tile table, right? Well, the good old word puzzles are still very much alive and kicking, and media houses all around the globe consider them to be one of their digital edition's most important loyalty drivers.
Attracting young talent is crucial to keep up to date with latest trends and working methods. That’s why Visiolink is always represented at relevant student events with the purpose of getting to know these talents.
Many media companies have become aware of the great potential that lies in ePaper data, and one such example is Danish newspaper Børsen who’s currently exploring ways to amp up their data setup.
More and more media companies add podcasts and narrated articles to their content mix, and reasonably so. In this new episode of Visiolink Podcast, one of Denmark's leading experts on the field will tell you what all the fuss is about.