Blog

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Digital archive: The key to Folketidende's digital transformation

Aug 10 2018 | Digital Archive | Business | Cases

More newspapers choose to have their entire backlist of previous editions digitalized and distributed through their ePaper solution. A digital archive is indeed a large investment, but according to Danish news group Folketidende Gruppen it’s worth every penny.

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New 'tracking event' ensures best data quality on the market

Jun 28 2018 | Product News | Business | Insights

Our new ‘tracking event’ drastically improves your data quality because it adapts to the different reading modes. So, whether your readers prefer reading the ePaper as a conventional print paper with page-turning (swipes) or in article view, you can be sure that you collect useful and reliable data about your readers. 

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Engage your readers with Segmented Push

May 24 2018 | Product News | Business

It's often the little things that make all the difference. And with a simple push notification you can now increase reader loyalty and retention thanks to our latest feature - Segmented Push. 

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Learn how JFM earned millions on ad sales - You could easily do the same!

May 18 2018 | Business | Insights | Cases

We’ve said it many times before. The ePaper is an undeniably good investment that can easily pay for itself when used strategically correct. Need proof? Just ask Danish media group Jysk Fynske Medier (JFM). 

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Case: Learn how reader surveys improve your ePaper

Apr 09 2018 | Business | Featured | Cases

Each year since 2015, Danish newspaper Ekstra Bladet has been doing surveys among the readers of their ePaper. They've made Visiolink responsible for conducting the surveys, so to learn more about their motivation for doing so, we’ve talked to Thomas Svensson, Marketing Manager at Ekstra Bladet.

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What we learned from new sh:z app: Increase on all parameters

Apr 04 2018 | Business | Insights

German publishing house Schleswig-Holsteinische Zeitungsverlag (sh:z) launched their new ePaper app earlier this year, and so far the impact has been evident. Now they've implemented a new addition called "Abendmagazin" that will give the readers even greater value.

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Nordwest-Zeitung attracts ePaper subscribers with irresistible offers

Mar 16 2018 | Business | Insights | Cases

German newspaper Nordwest-Zeitung (NWZ) has a very popular ePaper, and they have obtained a subscriber base that exceeds even their own expectations. Through an innovative yet customer-centric approach they've succeeded in accustoming their readers to the ePaper.

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GDPR and Google Analytics: How to continue working with User tracking on digital newspapers

Feb 26 2018 | Business | Insights

Updated: May 8, 2018.
Common for all Visiolink solutions are that they’re all
– no matter the platform - linked to Google Analytics making them subject to the new General Data Protection Regulation (GDPR) that comes into effect May 25, 2018.

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Start working with segments and maximise your ePaper ROI

Jan 30 2018 | Business | Insights

Some of the largest media companies in Europe, such as mh:n, Schibsted and Jysk Fynske Medier all work with segmentation for the purpose of onboarding subscribers as well as preventing churn. There's no reason why you shouldn't be doing the same.

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5 questions that find you the right ePaper supplier - Part I

Jan 13 2018 | Business | Insights

Are you looking for a new ePaper supplier? Or do you not have an ePaper yet, but want to take the leap and start distributing your newspaper or magazine on a digital platform? In either case, here are five questions that help you make the pick that best suit the needs of you and your business.

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5 questions that find you the right ePaper supplier - Part II

Jan 12 2018 | Business | Insights

It's time for the sequel in the blog series that will help you find the right ePaper supplier. In this post, we turn the attention to profit increasing areas like onboarding, advertisements and data.

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Norway: Need for update as comScore Readership Index replaces TNS

Jan 09 2018 | Product News | Business | Technology

Kantar TNS (formerly TNS Gallup), who's responsible of collecting the readership figures and digital traffic for the Norwegian media companies, are going to make some technological changes that may affect your Visiolink solution.