Blog

White paper: Predict churn with User ID

Oct 19 2017 | Business | Insights

Our latest white paper is out: A how-to-guide on building a churn prediction model in Google Analytics. Ready for you to follow step by step and develop your own model.

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Digital editions included in Danish readership figures - finally!

Sep 22 2017 | Business | Media

For the first time ever, digital papers and digital magazines were included in the Danish readership figures that were released earlier this week. The figures weren’t the most encouraging ever seen, but the fact that digital editions were included is definitely worth mentioning.

Inspirational Tour successfully kicked off in Denmark

Sep 06 2017 | Events | Business | Insights

Facebook advertising. Inbound marketing campaigns as a tool to generate subscribers. Datadriven optimisation of ePaper performance. The room was positively buzzing with knowledge sharing and experiences from German, Dutch and Danish publishers. 

Extra! Extra! First speakers announced for Inspirational Tour 2017

Aug 17 2017 | Events | Business | Insights

Visiolink Inspirational Tour 2017 is coming to a city near you - and we're excited to reveal the first speakers and parts of the programs for the conferences in Denmark and Sweden.

Increase ad revenue with new Related Content feature

Aug 11 2017 | Business | Technology

By September 1 we'll launch a new feature called “Related Content”, which makes you able to push editorial supplements and ad inserts. It’s a great way to utilize your content and take advertising to new heights.

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Make a profit on interstitials the hassle-free sh:z way

Jul 31 2017 | Business | Insights | Cases

Schleswig-Holsteinischer Zeitungsverlag, commonly known as sh:z, is a fond user of interstitials. They’ve been working with the full page ad format ever since they launched their ePaper solution almost six years ago. Today interstitials account for a substantial part of sh:z’s revenues.

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Learn from the best: Four ways to improve your ePaper

Jul 20 2017 | Business | Insights

Newspaper circulation numbers are dropping, and that makes it all the more important for media houses to succeed in converting print subscribers into digital subscribers.

To provide you with food for thought, we’ve examined no less than 159 newspapers' ePaper to find out which methods the best in class make use of.

Interstitials: An overlooked source for maximizing revenue

Jul 13 2017 | Business | Insights

With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake. 

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Clickable Ads: Why you can't afford not to use them

Jul 04 2017 | Business | Insights

Many types of digital ads have been introduced since the term ‘digital advertising’ was first coined back in the beginning of the 90’s. Some of these ads have proven successful. Others have not. Clickable Ads in the ePaper is one of the formats that’s proven particularly successful. 

New iOS app released September 1

Jul 04 2017 | Product News | Business | Technology

3 great advantages in upcoming launch of iOS News Modules

We’ll be releasing the new iOS app – iOS News Modules – September 1, and it’s a total remake of the existing iOS app. iOS News Modules offers you several clear advantages when presenting your editorial content.

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Introducing: In-app User ID tracking

Apr 27 2017 | Product News | Business | Insights

We recently added a much-wanted feature to our Google Analytics data tracking platform. User ID Tracking opens a new range of commercial data-based scenarios. Now it's possible to connect a specific user with their behavior in-app. Combine User ID with page swipes, articles read, and publications opened to get comprehensive knowledge of each single reader.

Can we fix the mistrust between people and politicians?

Feb 24 2017 | Events | Business | Insights

Journalists all over the world are struggling to find their way in a world where "alternative facts" and "fake news" are being hurled around by politicians and citizens alike on the Internet. Is it possible to reinstate our faith in democracy with journalism?