Blog

Head-of-department-standing-and-talking-to-smiling-young-employees-in-office-2.png

Visiolink Inspirational Tour 2017 - Maximise the ROI on your ePaper

Aug 17 2017 | Events | Business | Insights

Prepare to be inspired! Visiolink Inspirational Tour 2017 is coming to a city near you.
If you haven't already saved a date for this inspiring event, here are a couple of reasons why you should do it now rather than later.

iPad mockup.jpg

Increase ad revenue with new Related Content feature

Aug 11 2017 | Business | Technology

By September 1 we'll launch a new feature called “Related Content”, which makes you able to push editorial supplements and ad inserts. It’s a great way to utilize your content and take advertising to new heights.

placeit.jpg

Make a profit on interstitials the hassle-free sh:z way

Jul 31 2017 | Business | Insights | Cases

Schleswig-Holsteinischer Zeitungsverlag, commonly known as sh:z, is a fond user of interstitials. They’ve been working with the full page ad format ever since they launched their ePaper solution almost six years ago. Today interstitials account for a substantial part of sh:z’s revenues.

ePaper-top-performers.jpg

Learn from the best: Four ways to improve your ePaper

Jul 20 2017 | Business | Insights

Newspaper circulation numbers are dropping, and that makes it all the more important for media houses to succeed in converting print subscribers into digital subscribers.

To provide you with food for thought, we’ve examined no less than 159 newspapers' ePaper to find out which methods the best in class make use of.

Interstitials: An overlooked source for maximizing revenue

Jul 13 2017 | Business | Insights

With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake. 

Profit on Clickable Ads ePaper.jpg

Clickable Ads: Why you can't afford not to use them

Jul 04 2017 | Business | Insights

Many types of digital ads have been introduced since the term ‘digital advertising’ was first coined back in the beginning of the 90’s. Some of these ads have proven successful. Others have not. Clickable Ads in the ePaper is one of the formats that’s proven particularly successful. 

New iOS app released September 1

Jul 04 2017 | Product News | Business | Technology

3 great advantages in upcoming launch of iOS News Modules

We’ll be releasing the new iOS app – iOS News Modules – September 1, and it’s a total remake of the existing iOS app. iOS News Modules offers you several clear advantages when presenting your editorial content.

image_stockphoto-5034.jpg

Introducing: In-app User ID tracking

Apr 27 2017 | Product News | Business | Insights

We recently added a much-wanted feature to our Google Analytics data tracking platform. User ID Tracking opens a new range of commercial data-based scenarios. Now it's possible to connect a specific user with their behavior in-app. Combine User ID with page swipes, articles read, and publications opened to get comprehensive knowledge of each single reader.

Can we fix the mistrust between people and politicians?

Feb 24 2017 | Events | Business | Insights

Journalists all over the world are struggling to find their way in a world where "alternative facts" and "fake news" are being hurled around by politicians and citizens alike on the Internet. Is it possible to reinstate our faith in democracy with journalism?

White paper: 7 ePaper metrics you need to track

Jan 31 2017 | Business | Insights

To many publishers the ePaper is a niche. Some don’t even bother tracking usage statistics. That’s a shame, though. The ePaper platform is superior to print in many ways, even if it is still just a replica edition. The key to success and profitability lies in measuring key metrics – and acting on that data.

Digital journalism goes premium

Dec 08 2016 | Business | Insights | Cases

For years it seemed almost impossible for newspapers to make a living on their actual product, news and journalism, on their digital platforms. Readers simply wouldn't pay as they'd grown accustomed to free content online. This has raised the pressure to make money on advertising, an area that has grown fierce with competition. Now, however, newspapers are looking back in time to rediscover a business model they thought lost forever.

Future of the ePaper - interview with Per Gylling

Nov 09 2016 | Business | Insights | Cases

In relation to World Publishing Expo, Visiolink asks a number of media people about their views on newspapers' digital future.