Visiolink will take part in the European News Media Conference at the upcoming Media Innovation Week in Hamburg. Our CEO, Jens Funder Berg, will bring his pencil and notebook (obviously, he'll be using an iPad) and take in all the best practices and strategies from the leading European news media companies.
The top media people from the European media industry will gather in the "Media Capital of Germany" , as the hosts puts it, from 23-27 September when INMA organise this year's Media Innovation Week. The European News Media Conference takes place on the first two days, and the agenda is all about investigating and debating how to optimise the balance between reader and advertising revenue for news brands.
INMA describes the conference as follows:
"Don't expect hollow projections of how our future will look like but rather practical, tried-and-tested case studies, insights and strategies by leading European publishers across the continent."
And Visiolink's CEO, Jens Funder Berg, is looking forward to participating the 47th version of the European News Media Conference:
"We always strive to have a Visiolink representative, whether that's myself or someone else, attend media conferences in Europe, and INMA always puts together a great event."
"This year, I'm looking forward to gaining insights into some of the blue ocean strategies initiated by the European media houses, and how they manage to onboard and engage readers thorough business intelligence or by presenting additional content types such as narrated articles and podcasts" he says.
The International News Media Association (INMA) was founded in 1930 and has nearly 11,000 members from 68 countries. Its members are high-ranking executives at leading media companies. INMA is headquartered in Dallas with offices in Antwerp, New Delhi, and San Salvador.