In the period from 2010-2012, Svenska Dagbladet saw a steady decline in their print circulation. A tendency that wasn't about to change, and therefore called for action. That's when they launched their award-winning multi-channel strategy to obtain more digital subscribers.
The annual highlight for the media industry is approaching as the World Publishing Expo & Digital Content Expo will take place in Berlin from October 10-12. We’ll be there, and we would love to meet up!
For the first time ever, digital papers and digital magazines were included in the Danish readership figures that were released earlier this week. The figures weren’t the most encouraging ever seen, but the fact that digital editions were included is definitely worth mentioning.
Facebook advertising. Inbound marketing campaigns as a tool to generate subscribers. Datadriven optimisation of ePaper performance. The room was positively buzzing with knowledge sharing and experiences from German, Dutch and Danish publishers.
Approximately once a year, Apple and Google release a new version of iOS and Android. Although some upgrades are more comprehensive than others, they all inevitably affect our customers' ePaper and eMagazine solutions to some extent.
Visiolink Inspirational Tour 2017 is coming to a city near you - and we're excited to reveal the first speakers and parts of the programs for the conferences in Denmark and Sweden.
By September 1 we'll launch a new feature called “Related Content”, which makes you able to push editorial supplements and ad inserts. It’s a great way to utilize your content and take advertising to new heights.
Schleswig-Holsteinischer Zeitungsverlag, commonly known as sh:z, is a fond user of interstitials. They’ve been working with the full page ad format ever since they launched their ePaper solution almost six years ago. Today interstitials account for a substantial part of sh:z’s revenues.
Newspaper circulation numbers are dropping, and that makes it all the more important for media houses to succeed in converting print subscribers into digital subscribers.
To provide you with food for thought, we’ve examined no less than 159 newspapers' ePaper to find out which methods the best in class make use of.
With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake.
Many types of digital ads have been introduced since the term ‘digital advertising’ was first coined back in the beginning of the 90’s. Some of these ads have proven successful. Others have not. Clickable Ads in the ePaper is one of the formats that’s proven particularly successful.
3 great advantages in upcoming launch of iOS News Modules
We’ll be releasing the new iOS app – iOS News Modules – September 1, and it’s a total remake of the existing iOS app. iOS News Modules offers you several clear advantages when presenting your editorial content.