It's often the little things that make all the difference. And with a simple push notification you can easily increase retention and reader loyalty. Through Google Analytics you are able to create segments that will ultimately increase the impact and the click-through-rate (CTR) of your push notifications.
According to a new study from Trygfonden, the traditional news media are considered to be a more trustworthy and important news source than social media. But the encouraging news are overshadowed by the Covid-19 pandemic which is adding pressure to the media industry with the local media and small media houses being particularly threatened by the current crisis.
As a consequence of the growing risk of printing houses shutting down or other factors hampering the print distribution, we receive many requests from media houses that wish to prepare a temporary transition towards digital-only distribution. Therefore, we are preparing ourselves for this important distribution task if a number of media houses decide to temporarily or more permanently cease the printing and distribution of physical newspapers and magazines in order to protect both employees and end-users against Covid-19.
Jens Funder Berg, CEO, founder, and majority shareholder of Visiolink, has sold all his shares – along with the five minority shareholders in Visiolink’s management team – to Vitec Software Group AB. The new owners specialize in Vertical Market Software, and they want to help Visiolink become an even better and mutually beneficial business partner to the European media houses.
The Swedish tabloid newspaper Aftonbladet has built an impressive digital business throughout the last decade, and they recently launched a new ePaper app to further increase their digital presence. We've talked to Aftonbladet's Business Developer, Stephen Thernström, about their digital business and why the magazines plays such a central role in their new app.
A new decade has begun, and I'm sure we are all eager to find out what the coming ten years will bring. But before we get all carried away about the future, I would like to take some time to reminisce about a truly eventful decade for the media industry and Visiolink as well.
Most successful businesses rely on some form of data to help them make decisions. And the same goes for the media industry. The majority of media houses have a fairly good understanding of their readers’ preferences, but wouldn't it be better if the data was there to support it?
Visiolink recently invited a group of selected clients to an informal day under the not so informal name - BI Insighters. With a focus on knowledge sharing within the field of Business Intelligence, the represented media houses each presented a case they are/have been working on for great inspiration to the other participants.
In October, WAN-IFRA published their annual industry report World Press Trends 2019. We’ve been reading through it, and in this blog post we highlight the most interesting findings of the report as we see it.
Norwegian newspaper Dag og Tid launched an audio newspaper with the goal of holding on to their churning subscribers, but it proved to be a great initiative in many more ways. In this case study, we catch up with Gregor Falkner to learn more about the effect so far.
Two weeks has passed since we parted with the Visiolink Customer Advisory Board (VCAB) in Berlin, and we have now had the chance to digest all the valuable inputs from the two inspirational days together.
Attracting and retaining qualified labor is important for every business. Once the right candidates have been found, we begin to set up initiatives to retain them. But letting valuable employees go isn’t necessarily a bad thing as long as they leave satisfied.