Blog

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Visiolink Inspirational Tour 2017 - Maximise the ROI on your ePaper

Aug 17 2017 | Events | Business | Insights

Prepare to be inspired! Visiolink Inspirational Tour 2017 is coming to a city near you.
If you haven't already saved a date for this inspiring event, here are a couple of reasons why you should do it now rather than later.

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Make a profit on interstitials the hassle-free sh:z way

Jul 31 2017 | Business | Insights | Cases

Schleswig-Holsteinischer Zeitungsverlag, commonly known as sh:z, is a fond user of interstitials. They’ve been working with the full page ad format ever since they launched their ePaper solution almost six years ago. Today interstitials account for a substantial part of sh:z’s revenues.

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Learn from the best: Four ways to improve your ePaper

Jul 20 2017 | Business | Insights

Newspaper circulation numbers are dropping, and that makes it all the more important for media houses to succeed in converting print subscribers into digital subscribers.

To provide you with food for thought, we’ve examined no less than 159 newspapers' ePaper to find out which methods the best in class make use of.

Interstitials: An overlooked source for maximizing revenue

Jul 13 2017 | Business | Insights

With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake. 

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Clickable Ads: Why you can't afford not to use them

Jul 04 2017 | Business | Insights

Many types of digital ads have been introduced since the term ‘digital advertising’ was first coined back in the beginning of the 90’s. Some of these ads have proven successful. Others have not. Clickable Ads in the ePaper is one of the formats that’s proven particularly successful. 

Visiolink Inspirational Tour 2017

Jun 12 2017 | Events | Insights | Cases

Save the date for Denmark - Sweden - Finland - Germany

Almost every single newspaper on the planet has an ePaper. Probably yours too. But is it a profitable part of your business? It certainly should be – and the Visiolink Inspirational Tour 2017 will show you how to maximize your ePaper revenues from readers and advertisers.

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Benchmark Report 2017 (spring) - The ePaper keeps growing

May 29 2017 | Insights

Twice a year Visiolink publish a benchmark report based on several key metrics across a wide range of ePaper solutions. The results for the spring 2017 benchmarks are now in, and while there's not much groundbreaking news this time around, there's one big upside to the numbers; they're up!

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Introducing: In-app User ID tracking

Apr 27 2017 | Product News | Business | Insights

We recently added a much-wanted feature to our Google Analytics data tracking platform. User ID Tracking opens a new range of commercial data-based scenarios. Now it's possible to connect a specific user with their behavior in-app. Combine User ID with page swipes, articles read, and publications opened to get comprehensive knowledge of each single reader.

Is the truth out there?

Apr 24 2017 | Events | Insights | Media

"I strongly disagree. A journalist's role is not to judge, and that's what you are talking about." The words, uttered by editor-in-chief Jacob Nybroe of Jyllands-Posten to another editor-in-chief, Lea Korsgaard of Zetland, fell on Wednesday the 19th in a panel debate hosted by Visiolink at the beautiful Aarhus City Hall. The debate centered on the state and future of journalism, and one of the main issues was trust (and mistrust) between people, media and governments.

Can we fix the mistrust between people and politicians?

Feb 24 2017 | Events | Business | Insights

Journalists all over the world are struggling to find their way in a world where "alternative facts" and "fake news" are being hurled around by politicians and citizens alike on the Internet. Is it possible to reinstate our faith in democracy with journalism?

White paper: 7 ePaper metrics you need to track

Jan 31 2017 | Business | Insights

To many publishers the ePaper is a niche. Some don’t even bother tracking usage statistics. That’s a shame, though. The ePaper platform is superior to print in many ways, even if it is still just a replica edition. The key to success and profitability lies in measuring key metrics – and acting on that data.

Year in review - The Visiolink blog 2016

Jan 05 2017 | Events | Insights | Technology

The turn of a year is the obvious time for reflecting on the year that passed. We certainly had some great times in 2016. We went around Europe, trying to unlock the secrets of readers across the continent. An effort that morphed into two benchmark reports.