The public is very much influenced by the media in regard to what we talk about and what is top of mind. In the same way the media also reflect if a specific topic has reached its peak. And it might look as if the corona pandemic is starting to slow down – at least in the sense of media coverage.
10 years ago, on January 27, 2010, the now deceased Apple founder, Steve Jobs, unveiled the 1st generation of the iPad. At Visiolink we would like to pay homage to an invention that would go on to change the way we consume journalism.
According to a new study from Trygfonden, the traditional news media are considered to be a more trustworthy and important news source than social media. But the encouraging news are overshadowed by the Covid-19 pandemic which is adding pressure to the media industry with the local media and small media houses being particularly threatened by the current crisis.
The Swedish tabloid newspaper Aftonbladet has built an impressive digital business throughout the last decade, and they recently launched a new ePaper app to further increase their digital presence. We've talked to Aftonbladet's Business Developer, Stephen Thernström, about their digital business and why the magazines plays such a central role in their new app.
Most successful businesses rely on some form of data to help them make decisions. And the same goes for the media industry. The majority of media houses have a fairly good understanding of their readers’ preferences, but wouldn't it be better if the data was there to support it?
Visiolink recently invited a group of selected clients to an informal day under the not so informal name - BI Insighters. With a focus on knowledge sharing within the field of Business Intelligence, the represented media houses each presented a case they are/have been working on for great inspiration to the other participants.
In October, WAN-IFRA published their annual industry report World Press Trends 2019. We’ve been reading through it, and in this blog post we highlight the most interesting findings of the report as we see it.
Norwegian newspaper Dag og Tid launched an audio newspaper with the goal of holding on to their churning subscribers, but it proved to be a great initiative in many more ways. In this case study, we catch up with Gregor Falkner to learn more about the effect so far.
Two weeks has passed since we parted with the Visiolink Customer Advisory Board (VCAB) in Berlin, and we have now had the chance to digest all the valuable inputs from the two inspirational days together.
Jysk Fynske Medier is Denmark's second largest media group with 1,700 employees and more than 70 media brands. But that doesn't mean that they haven't also been struggling in a tough media industry. We have talked with their Digital Editor, Jørn Broch, about challenges, must-win battles, and their ePaper's role in all of it.
During the Inspirational Tour event in Frankfurt back in September, we had the chance to sit down with one of our newest clients and talk about their participation and ePaper.
Crosswords. Kind of makes you think of the coffee stained newspaper on your grandparents’ tile table, right? Well, the good old word puzzles are still very much alive and kicking, and media houses all around the globe consider them to be one of their digital edition's most important loyalty drivers.