Blogs & Cases

Audio content sparks reader engagement

Oct 15 2021 | Insights | Blogs | Audio

Would you rather listen to the article? Press play and have the article read aloud by the Text-to-Speech Google Cloud speech synthesis. 

Reader revenue and how to grow and retain your digital subscription base is key in the modern publishing industry. This marks a shift from the traditional advertising business model where KPI’s focus on traffic numbers and pageviews, to one in which engagement is at the very core. Growing your subscription base is one thing but retainment is key to building a sustainable subscription business. How do you retain your readers? You keep them engaged. What engages readers? Audio.

App Store update offers news apps a way around Apple’s 30% commission fee

Sep 10 2021 | Insights | Technology | Blogs

Last week, on 1 September to be exact, Apple announced great news for news app developers. Start 2022, Apple is going to allow news apps to direct their readers to external websites for subscription management via an in-app link.

Der Teckbote gains digital subscribers

Local newspaper gains digital subscribers during the global COVID-19 pandemic - a case story with Der Teckbote

Jul 08 2021 | Insights | Cases | Media

It should come as no surprise that the local newspaper industry has long been under pressure, and according to Reuters’ recent Digital News Report 2021, the global COVID-19 crisis has done nothing to relinquish the situation.

However, at Der Teckbote, a local newspaper situated in Kirchheim unter Teck near Stuttgart, Germany, they have risen to the occasion: Despite the odds, this local star has managed to increase its epaper reader engagement and gain digital subscribers. How?

How to work with epaper user tracking and analysis

How to work with epaper user tracking and analysis - a case story with Dagbladet Børsen

Jun 09 2021 | Insights | Cases | Media

Is your to-do-list cramped with buzzwords and ideas on how to accelerate your digital transformation? Well, according to WAN IFRA’s latest World Press Trends Outlook report, you are not alone – it is on top of news publishers’ 2021 priority lists.

Text-to-Speech: The audio opportunity that shouldn’t be ignored

Feb 11 2021 | Insights | Cases | Media

Would you rather listen to the article? Press play and have the article read aloud by the Text-to-Speech Google Cloud speech synthesis. 

Audio and spoken content are making quite the noise amongst publishers and newspapers these years. And no wonder: Reading takes time and focus – which is in short supply with modern ways of living. At the same time, always being accessible is key no-matter the context in which the user finds him or herself in.

The ePapers form a key part of Belfast Telegraph's value proposition

Jun 18 2020 | Insights | Cases | Media

We’ve previously written about Independent News & Media and their revamped digital strategy. Among the Irish-based media group’s titles, you’ll find Belfast Telegraph, and we’ve had a quick chat with their Head of Digital, Morgane Campioni, about their new ePaper solution and their partnership with Visiolink.

The media's corona coverage has peaked - does it reflect a turning point in the pandemic?

May 07 2020 | Insights | Media | Blogs

The public is very much influenced by the media in regard to what we talk about and what is top of mind. In the same way the media also reflect if a specific topic has reached its peak. And it might look as if the corona pandemic is starting to slow down – at least in the sense of media coverage.

Jysk Fynske Medier gives free access to Corona-articles despite of economic threat

Mar 25 2020 | Insights | Cases | Media

According to a new study from Trygfonden, the traditional news media are considered to be a more trustworthy and important news source than social media. But the encouraging news are overshadowed by the Covid-19 pandemic which is adding pressure to the media industry with the local media and small media houses being particularly threatened by the current crisis.

Aftonbladet treats their digital readers with redesigned app

Jan 15 2020 | Business | Insights | Cases

The Swedish tabloid newspaper Aftonbladet has built an impressive digital business throughout the last decade, and they recently launched a new ePaper app to further increase their digital presence. We've talked to Aftonbladet's Business Developer, Stephen Thernström, about their digital business and why the magazines plays such a central role in their new app.


BI Insighters - a users' group focused on Business Intelligence and data-driven activities

Dec 05 2019 | Insights | Media | Blogs

Visiolink recently invited a group of selected clients to an informal day under the not so informal name - BI Insighters. With a focus on knowledge sharing within the field of Business Intelligence, the represented media houses each presented a case they are/have been working on for great inspiration to the other participants.

dag og tid audio newspaper feature image

Narrated articles boosted circulation and reader engagement for Dag og Tid

Nov 20 2019 | Insights | Cases

Norwegian newspaper Dag og Tid launched an audio newspaper with the goal of holding on to their churning subscribers, but it proved to be a great initiative in many more ways. In this case study, we catch up with Gregor Falkner to learn more about the effect so far.


Jysk Fynske Medier wants to reach their users in new usage situations

Oct 21 2019 | Insights | Cases

Jysk Fynske Medier is Denmark's second largest media group with 1,700 employees and more than 70 media brands. But that doesn't mean that they haven't also been struggling in a tough media industry. We have talked with their Digital Editor, Jørn Broch, about challenges, must-win battles, and their ePaper's role in all of it.