Blog

White paper: Predict churn with User ID

Oct 19 2017 | Business | Insights

Our latest white paper is out: A how-to-guide on building a churn prediction model in Google Analytics. Ready for you to follow step by step and develop your own model.

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Get insights into SvD's award-winning business strategy

Oct 02 2017 | Events | Insights | Cases

In the period from 2010-2012, Svenska Dagbladet saw a steady decline in their print circulation. A tendency that wasn't about to change, and therefore called for action. That's when they launched their award-winning multi-channel strategy to obtain more digital subscribers.

Inspirational Tour successfully kicked off in Denmark

Sep 06 2017 | Events | Business | Insights

Facebook advertising. Inbound marketing campaigns as a tool to generate subscribers. Datadriven optimisation of ePaper performance. The room was positively buzzing with knowledge sharing and experiences from German, Dutch and Danish publishers. 

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OS updates incoming: Will they affect your solution?

Sep 04 2017 | Insights | Technology

Approximately once a year, Apple and Google release a new version of iOS and Android. Although some upgrades are more comprehensive than others, they all inevitably affect our customers' ePaper and eMagazine solutions to some extent.

Extra! Extra! First speakers announced for Inspirational Tour 2017

Aug 17 2017 | Events | Business | Insights

Visiolink Inspirational Tour 2017 is coming to a city near you - and we're excited to reveal the first speakers and parts of the programs for the conferences in Denmark and Sweden.

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Make a profit on interstitials the hassle-free sh:z way

Jul 31 2017 | Business | Insights | Cases

Schleswig-Holsteinischer Zeitungsverlag, commonly known as sh:z, is a fond user of interstitials. They’ve been working with the full page ad format ever since they launched their ePaper solution almost six years ago. Today interstitials account for a substantial part of sh:z’s revenues.

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Learn from the best: Four ways to improve your ePaper

Jul 20 2017 | Business | Insights

Newspaper circulation numbers are dropping, and that makes it all the more important for media houses to succeed in converting print subscribers into digital subscribers.

To provide you with food for thought, we’ve examined no less than 159 newspapers' ePaper to find out which methods the best in class make use of.

Interstitials: An overlooked source for maximizing revenue

Jul 13 2017 | Business | Insights

With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake. 

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Clickable Ads: Why you can't afford not to use them

Jul 04 2017 | Business | Insights

Many types of digital ads have been introduced since the term ‘digital advertising’ was first coined back in the beginning of the 90’s. Some of these ads have proven successful. Others have not. Clickable Ads in the ePaper is one of the formats that’s proven particularly successful. 

Visiolink Inspirational Tour 2017

Jun 12 2017 | Events | Insights | Cases

Save the date for Denmark - Sweden - Finland* - Germany

Almost every single newspaper on the planet has an ePaper. Probably yours too. But is it a profitable part of your business? It certainly should be – and the Visiolink Inspirational Tour 2017 will show you how to maximize your ePaper revenues from readers and advertisers.

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Benchmark Report 2017 (spring) - The ePaper keeps growing

May 29 2017 | Insights

Twice a year Visiolink publish a benchmark report based on several key metrics across a wide range of ePaper solutions. The results for the spring 2017 benchmarks are now in, and while there's not much groundbreaking news this time around, there's one big upside to the numbers; they're up!

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Introducing: In-app User ID tracking

Apr 27 2017 | Product News | Business | Insights

We recently added a much-wanted feature to our Google Analytics data tracking platform. User ID Tracking opens a new range of commercial data-based scenarios. Now it's possible to connect a specific user with their behavior in-app. Combine User ID with page swipes, articles read, and publications opened to get comprehensive knowledge of each single reader.