We’ve said it many times before. The ePaper is an undeniably good investment that can easily pay for itself when used strategically correct. Need proof? Just ask Danish media group Jysk Fynske Medier (JFM).
Each year since 2015, Danish newspaper Ekstra Bladet has been doing surveys among the readers of their ePaper. They've made Visiolink responsible for conducting the surveys, so to learn more about their motivation for doing so, we’ve talked to Thomas Svensson, Marketing Manager at Ekstra Bladet.
German publishing house Schleswig-Holsteinische Zeitungsverlag (sh:z) launched their new ePaper app in early 2018, and immediate impact was evident. Now they've implemented a new addition called "Abendmagazin" that will give the readers even greater value.
Where do you go to find inspiration to optimize your digital strategy, improve your digital products, your marketing strategy, your churn rate, your onboarding strategy? This is where we tap into new trends and the events we've got planned for this fall to inspire your digital work.
On a sunny yet cold March day in Oslo, the first stage of the Visiolink Inspirational Tour 2018 took place. A truly great day with enthusiastic participants and lots of knowledge sharing and socializing. Hear what some of the participants took home from the event and save the date for the upcoming tours.
German newspaper Nordwest-Zeitung (NWZ) has a very popular ePaper, and they have obtained a subscriber base that exceeds even their own expectations. Through an innovative yet customer-centric approach they've succeeded in accustoming their readers to the ePaper.
Updated: May 8, 2018.
Common for all Visiolink solutions are that they’re all – no matter the platform - linked to Google Analytics making them subject to the new General Data Protection Regulation (GDPR) that comes into effect May 25, 2018.
Inspirational Tour is the forum for news media publishers to share, discuss and explore how to increase ePaper ROI on onboarding, ads and data. At the first stage of the 2018 tour, we have speakers from successful German and Danish media groups and newspapers that will inspire you - and results that will surprise you.
Some of the largest media companies in Europe, such as mh:n, Schibsted and Jysk Fynske Medier all work with segmentation for the purpose of onboarding subscribers as well as preventing churn. There's no reason why you shouldn't be doing the same.
Are you looking for a new ePaper supplier? Or do you not have an ePaper yet, but want to take the leap and start distributing your newspaper or magazine on a digital platform? In either case, here are five questions that help you make the pick that best suit the needs of you and your business.
It's time for the sequel in the blog series that will help you find the right ePaper supplier. In this post, we turn the attention to profit increasing areas like onboarding, advertisements and data.
Kantar TNS (formerly TNS Gallup), who's responsible of collecting the readership figures and digital traffic for the Norwegian media companies, are going to make some technological changes that may affect your Visiolink solution.