Most successful businesses rely on some form of data to help them make decisions. And the same goes for the media industry. The majority of media houses have a fairly good understanding of their readers’ preferences, but wouldn't it be better if the data was there to support it?
Visiolink recently invited a group of selected clients to an informal day under the not so informal name - BI Insighters. With a focus on knowledge sharing within the field of Business Intelligence, the represented media houses each presented a case they are/have been working on for great inspiration to the other participants.
In October, WAN-IFRA published their annual industry report World Press Trends 2019. We’ve been reading through it, and in this blog post we highlight the most interesting findings of the report as we see it.
Norwegian newspaper Dag og Tid launched an audio newspaper with the goal of holding on to their churning subscribers, but it proved to be a great initiative in many more ways. In this case study, we catch up with Gregor Falkner to learn more about the effect so far.
Two weeks has passed since we parted with the Visiolink Customer Advisory Board (VCAB) in Berlin, and we have now had the chance to digest all the valuable inputs from the two inspirational days together.
Attracting and retaining qualified labor is important for every business. Once the right candidates have been found, we begin to set up initiatives to retain them. But letting valuable employees go isn’t necessarily a bad thing as long as they leave satisfied.
Jysk Fynske Medier is Denmark's second largest media group with 1,700 employees and more than 70 media brands. But that doesn't mean that they haven't also been struggling in a tough media industry. We have talked with their Digital Editor, Jørn Broch, about challenges, must-win battles, and their ePaper's role in all of it.
On Thursday, October 17, Visiolink will once again hit the road and attend a media conference abroad. This time, we will be attending the Lokal & Digital conference in Bergen under the auspices of Norway’s organization for local newspaper’s, Landslaget for lokalaviser (LLA).
During the Inspirational Tour event in Frankfurt back in September, we had the chance to sit down with one of our newest clients and talk about their participation and ePaper.
Crosswords. Kind of makes you think of the coffee stained newspaper on your grandparents’ tile table, right? Well, the good old word puzzles are still very much alive and kicking, and media houses all around the globe consider them to be one of their digital edition's most important loyalty drivers.
The annual highlight for the media industry is approaching as the DCX Digital Content Expo will take place in Berlin from October 8-9. We’ll be there, and we would love to meet up!
Attracting young talent is crucial to keep up to date with latest trends and working methods. That’s why Visiolink is always represented at relevant student events with the purpose of getting to know these talents.