To many publishers the ePaper is a niche. Some don’t even bother tracking usage statistics. That’s a shame, though. The ePaper platform is superior to print in many ways, even if it is still just a replica edition. The key to success and profitability lies in measuring key metrics – and acting on that data.
Last fall, we announced the prototype of a new phone optimized ePaper solution, called Mobile Edition. The basic concept is to extract articles from the newspaper and present them easily accessible on the front screen of the app. In a few seconds the readers should be able to get a comprehensive overview of today’s paper, and identify interesting stories.
The turn of a year is the obvious time for reflecting on the year that passed. We certainly had some great times in 2016. We went around Europe, trying to unlock the secrets of readers across the continent. An effort that morphed into two benchmark reports.
Delivering an ePaper might seem easy. Upload PDF, serve PDF to readers, done. While that might essentially be true, delivering a high-end reading experience isn’t as simple. We’re constantly battling a classic dilemma: Speed vs. quality.
For years it seemed almost impossible for newspapers to make a living on their actual product, news and journalism, on their digital platforms. Readers simply wouldn't pay as they'd grown accustomed to free content online. This has raised the pressure to make money on advertising, an area that has grown fierce with competition. Now, however, newspapers are looking back in time to rediscover a business model they thought lost forever.
Old news and newspapers are true gold mines in terms of knowledge. Svenska Dagbladet recently launched their archive, which dates back to December 18th, 1884. The archive contains more than 1.5 million newspaper pages, digitized and ready for use.
In relation to World Publishing Expo, Visiolink asks a number of media people about their views on newspapers' digital future.
Digital transformation does not happen automatically. Visiolink aims to enlighten news media on how to increase ePaper penetration, and develop their digital presence. So how do you attain readers to the ePaper platform, and just as importantly how do you retain them?
A new advisory board enforces Visiolink’s customer focus. By adding different media industry perspectives, VCAB (Visiolink Customer Advisory Board) assists in plotting a course for our products and services.
We've been digesting the events at World Publishing Expo 2016 in Vienna for a little more than a week now. WPE16 was attended by far fewer than ever before, but that didn't stop the future from knocking on the virtual doors of the Expo. We took a tour through the venue, trying to find out what's next for the media.
Last week we attended World Publishing Expo 2016 in Vienna and digital transition was everywhere. Obviously going digital is no-brainer for modern media companies. The Internet ensures a reach far beyond what anyone could have imagined two decades ago. However, there's a massive discrepancy between reach and revenue.
In relation to World Publishing Expo ,Visiolink asks a number of media people about their views on newspapers' digital future. As digital director of JP/Politikens Hus, Søren Svendsen has clear positions on the transformation his industry is undergoing. But new digital ventures do not spell goodbye to almost 150 years of accumulated print history.
