Blog

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Clickable Ads: Why you can't afford not to use them

Jul 04 2017 | Business | Insights

Many types of digital ads have been introduced since the term ‘digital advertising’ was first coined back in the beginning of the 90’s. Some of these ads have proven successful. Others have not. Clickable Ads in the ePaper is one of the formats that’s proven particularly successful. 

New iOS app released September 1

Jul 04 2017 | Product News | Business | Technology

3 great advantages in upcoming launch of iOS News Modules

We’ll be releasing the new iOS app – iOS News Modules – September 1, and it’s a total remake of the existing iOS app. iOS News Modules offers you several clear advantages when presenting your editorial content.

Visiolink Inspirational Tour 2017

Jun 12 2017 | Events | Insights | Cases

Save the date for Denmark - Sweden - Finland* - Germany

Almost every single newspaper on the planet has an ePaper. Probably yours too. But is it a profitable part of your business? It certainly should be – and the Visiolink Inspirational Tour 2017 will show you how to maximize your ePaper revenues from readers and advertisers.

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Benchmark Report 2017 (spring) - The ePaper keeps growing

May 29 2017 | Insights

Twice a year Visiolink publish a benchmark report based on several key metrics across a wide range of ePaper solutions. The results for the spring 2017 benchmarks are now in, and while there's not much groundbreaking news this time around, there's one big upside to the numbers; they're up!

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Introducing: In-app User ID tracking

Apr 27 2017 | Product News | Business | Insights

We recently added a much-wanted feature to our Google Analytics data tracking platform. User ID Tracking opens a new range of commercial data-based scenarios. Now it's possible to connect a specific user with their behavior in-app. Combine User ID with page swipes, articles read, and publications opened to get comprehensive knowledge of each single reader.

Is the truth out there?

Apr 24 2017 | Events | Insights | Media

"I strongly disagree. A journalist's role is not to judge, and that's what you are talking about." The words, uttered by editor-in-chief Jacob Nybroe of Jyllands-Posten to another editor-in-chief, Lea Korsgaard of Zetland, fell on Wednesday the 19th in a panel debate hosted by Visiolink at the beautiful Aarhus City Hall. The debate centered on the state and future of journalism, and one of the main issues was trust (and mistrust) between people, media and governments.

Can we fix the mistrust between people and politicians?

Feb 24 2017 | Events | Business | Insights

Journalists all over the world are struggling to find their way in a world where "alternative facts" and "fake news" are being hurled around by politicians and citizens alike on the Internet. Is it possible to reinstate our faith in democracy with journalism?

White paper: 7 ePaper metrics you need to track

Jan 31 2017 | Business | Insights

To many publishers the ePaper is a niche. Some don’t even bother tracking usage statistics. That’s a shame, though. The ePaper platform is superior to print in many ways, even if it is still just a replica edition. The key to success and profitability lies in measuring key metrics – and acting on that data.

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The smartphone challenge: New format makes ePaper attractive on phones

Jan 11 2017 | Product News | Technology

Last fall, we announced the prototype of a new phone optimized ePaper solution, called Mobile Edition. The basic concept is to extract articles from the newspaper and present them easily accessible on the front screen of the app. In a few seconds the readers should be able to get a comprehensive overview of today’s paper, and identify interesting stories.

Year in review - The Visiolink blog 2016

Jan 05 2017 | Events | Insights | Technology

The turn of a year is the obvious time for reflecting on the year that passed. We certainly had some great times in 2016. We went around Europe, trying to unlock the secrets of readers across the continent. An effort that morphed into two benchmark reports.

Optimizing Sharpness in all browsers

Dec 15 2016 | Insights | Technology

Delivering an ePaper might seem easy. Upload PDF, serve PDF to readers, done. While that might essentially be true, delivering a high-end reading experience isn’t as simple. We’re constantly battling a classic dilemma: Speed vs. quality.

Digital journalism goes premium

Dec 08 2016 | Business | Insights | Cases

For years it seemed almost impossible for newspapers to make a living on their actual product, news and journalism, on their digital platforms. Readers simply wouldn't pay as they'd grown accustomed to free content online. This has raised the pressure to make money on advertising, an area that has grown fierce with competition. Now, however, newspapers are looking back in time to rediscover a business model they thought lost forever.