Inspirational Tour is the forum for news media publishers to share, discuss and explore how to increase ePaper ROI on onboarding, ads and data. At the first stage of the 2018 tour, we have speakers from successful German and Danish media groups and newspapers that will inspire you - and results that will surprise you.
When 2017 is coming to an end, there's definitely one thing, we'll look back on with pride and joy and that's the Visiolink Inspirational Tour. We've made a video recap of the events. Maybe you're in it?
In the period from 2010-2012, Svenska Dagbladet saw a steady decline in their print circulation. A tendency that wasn't about to change, and therefore called for action. That's when they launched their award-winning multi-channel strategy to obtain more digital subscribers.
The annual highlight for the media industry is approaching as the World Publishing Expo & Digital Content Expo will take place in Berlin from October 10-12. We’ll be there, and we would love to meet up!
Facebook advertising. Inbound marketing campaigns as a tool to generate subscribers. Datadriven optimisation of ePaper performance. The room was positively buzzing with knowledge sharing and experiences from German, Dutch and Danish publishers.
Visiolink Inspirational Tour 2017 is coming to a city near you - and we're excited to reveal the first speakers and parts of the programs for the conferences in Denmark and Sweden.
Save the date for Denmark - Sweden - Finland* - Germany
Almost every single newspaper on the planet has an ePaper. Probably yours too. But is it a profitable part of your business? It certainly should be – and the Visiolink Inspirational Tour 2017 will show you how to maximize your ePaper revenues from readers and advertisers.
"I strongly disagree. A journalist's role is not to judge, and that's what you are talking about." The words, uttered by editor-in-chief Jacob Nybroe of Jyllands-Posten to another editor-in-chief, Lea Korsgaard of Zetland, fell on Wednesday the 19th in a panel debate hosted by Visiolink at the beautiful Aarhus City Hall. The debate centered on the state and future of journalism, and one of the main issues was trust (and mistrust) between people, media and governments.
Journalists all over the world are struggling to find their way in a world where "alternative facts" and "fake news" are being hurled around by politicians and citizens alike on the Internet. Is it possible to reinstate our faith in democracy with journalism?
The turn of a year is the obvious time for reflecting on the year that passed. We certainly had some great times in 2016. We went around Europe, trying to unlock the secrets of readers across the continent. An effort that morphed into two benchmark reports.
We've been digesting the events at World Publishing Expo 2016 in Vienna for a little more than a week now. WPE16 was attended by far fewer than ever before, but that didn't stop the future from knocking on the virtual doors of the Expo. We took a tour through the venue, trying to find out what's next for the media.
Last week we attended World Publishing Expo 2016 in Vienna and digital transition was everywhere. Obviously going digital is no-brainer for modern media companies. The Internet ensures a reach far beyond what anyone could have imagined two decades ago. However, there's a massive discrepancy between reach and revenue.