With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake.
Many types of digital ads have been introduced since the term ‘digital advertising’ was first coined back in the beginning of the 90’s. Some of these ads have proven successful. Others have not. Clickable Ads in the ePaper is one of the formats that’s proven particularly successful.
3 great advantages in upcoming launch of iOS News Modules
We’ll be releasing the new iOS app – iOS News Modules – September 1, and it’s a total remake of the existing iOS app. iOS News Modules offers you several clear advantages when presenting your editorial content.
We recently added a much-wanted feature to our Google Analytics data tracking platform. User ID Tracking opens a new range of commercial data-based scenarios. Now it's possible to connect a specific user with their behavior in-app. Combine User ID with page swipes, articles read, and publications opened to get comprehensive knowledge of each single reader.
Journalists all over the world are struggling to find their way in a world where "alternative facts" and "fake news" are being hurled around by politicians and citizens alike on the Internet. Is it possible to reinstate our faith in democracy with journalism?
To many publishers the ePaper is a niche. Some don’t even bother tracking usage statistics. That’s a shame, though. The ePaper platform is superior to print in many ways, even if it is still just a replica edition. The key to success and profitability lies in measuring key metrics – and acting on that data.
For years it seemed almost impossible for newspapers to make a living on their actual product, news and journalism, on their digital platforms. Readers simply wouldn't pay as they'd grown accustomed to free content online. This has raised the pressure to make money on advertising, an area that has grown fierce with competition. Now, however, newspapers are looking back in time to rediscover a business model they thought lost forever.
In relation to World Publishing Expo, Visiolink asks a number of media people about their views on newspapers' digital future.
Digital transformation does not happen automatically. Visiolink aims to enlighten news media on how to increase ePaper penetration, and develop their digital presence. So how do you attain readers to the ePaper platform, and just as importantly how do you retain them?
A new advisory board enforces Visiolink’s customer focus. By adding different media industry perspectives, VCAB (Visiolink Customer Advisory Board) assists in plotting a course for our products and services.
In relation to World Publishing Expo ,Visiolink asks a number of media people about their views on newspapers' digital future. As digital director of JP/Politikens Hus, Søren Svendsen has clear positions on the transformation his industry is undergoing. But new digital ventures do not spell goodbye to almost 150 years of accumulated print history.
2015 is coming to an end. And what a year. We have traveled the world to meet both new and existing customers to hear about your businesses and goals for the future. Our talks have been interesting, challenging and fun. We look forward to talking even more with you in 2016.