Some of the largest media companies in Europe, such as mh:n, Schibsted and Jysk Fynske Medier all work with segmentation for the purpose of onboarding subscribers as well as preventing churn. There's no reason why you shouldn't be doing the same.
Are you looking for a new ePaper supplier? Or do you not have an ePaper yet, but want to take the leap and start distributing your newspaper or magazine on a digital platform? In either case, here are five questions that help you make the pick that best suit the needs of you and your business.
It's time for the sequel in the blog series that will help you find the right ePaper supplier. In this post, we turn the attention to profit increasing areas like onboarding, advertisements and data.
Kantar TNS (formerly TNS Gallup), who's responsible of collecting the readership figures and digital traffic for the Norwegian media companies, are going to make some technological changes that may affect your Visiolink solution.
2017 has come to an end and a new year has begun. Exactly like last year, we'll be providing you with business cases and insights on how to optimise your ePaper. We've picked out a handful of "must-reads" from the past year that will get your 2018 off to a great start.
We’ve established a Slack forum where you can seek answers to your work-related questions and discuss them with peers from the media industry. You're welcome to join!
Christmas has come early this year! Our latest European ePaper Benchmark Report is now available for download.
Last week, the Visiolink steering group met up with our Customer Advisory Board (VCAB). But what's the deal with this board and why is it important to you?
As of May 25, 2018, the General Data Protection Regulation (GDPR) will come into force. We will individually contact all our customers to clarify what needs to be done in order to meet regulation requirements.
Our latest white paper is out: A how-to-guide on building a churn prediction model in Google Analytics. Ready for you to follow step by step and develop your own model.
For the first time ever, digital papers and digital magazines were included in the Danish readership figures that were released earlier this week. The figures weren’t the most encouraging ever seen, but the fact that digital editions were included is definitely worth mentioning.
Facebook advertising. Inbound marketing campaigns as a tool to generate subscribers. Datadriven optimisation of ePaper performance. The room was positively buzzing with knowledge sharing and experiences from German, Dutch and Danish publishers.