Most successful businesses rely on some form of data to help them make decisions. And the same goes for the media industry. The majority of media houses have a fairly good understanding of their readers’ preferences, but wouldn't it be better if the data was there to support it?
Without data, how do you know who your actual readers are? Without data, how do you know if your readers even like the content you're producing?
We want to nudge the media people towards are more data-driven approach. That’s why we’ve developed automatized status reports for our clients.
"We know that some of the most succesfull businesses in the media industry actively put their data into use, and use them to optimize their content and build strong marketing campaigns. And with these monthly reports we want to raise awareness about the invaluable data that are collected through the ePaper. " says Kasper Heyst, Business Intelligence Specialist at Visiolink.
Each month, our clients will receive a complimentary ePaper report containing information about the following:
- Download numbers
Development in the number of downloads compared to the monthly average. - Publication Openings
The amount of times the most popular publication was opened by the readers. - Categories
The top five article categories in the past month. - Articles
The top five articles of the past month. - Trending Words
The most frequently used words presented in a word cloud.
Above you will see an example of the ePaper reports, we are sending out. It forms a quick overview of the ePaper's general performance that is easy for the recipients to assimilate.
Want your own report?
If you're interested in receiving a monthly ePaper report then feel free to contact our Business Intelligence Specialist, Kasper Heyst at khe@visiolink.com.
