We recently added a much-wanted feature to our Google Analytics data tracking platform. User ID Tracking opens a new range of commercial data-based scenarios. Now it's possible to connect a specific user with their behavior in-app. Combine User ID with page swipes, articles read, and publications opened to get comprehensive knowledge of each single reader.
Last fall, we announced the prototype of a new phone optimized ePaper solution, called Mobile Edition. The basic concept is to extract articles from the newspaper and present them easily accessible on the front screen of the app. In a few seconds the readers should be able to get a comprehensive overview of today’s paper, and identify interesting stories.
Recently smartphone usage has risen to 20% among European ePaper readers. More and more people recognize the value in having the newspaper at their fingertips. Larger screens and more power have turned the phone into the preferred device for a vast amount of users. And the trend is powering on.
The last few months a public beta version of iOS 10 has been available to developers. Last night Apple presented the long awaited iPhone 7 along with the latest version of the iOS operating system. Here’s a recap of what the update offers.
Last week, Canadian telecom Telus revealed that the release of the next version of Google's Android, version 7.0 also known as Nougat, was imminent. And sure enough, it was released Monday. Android 7.0 Nougat replaces the October 2015 version of Android, 6.0 also known as Marshmallow. The update includes a number of improvements and new features.
In recent years Flash has been heavily criticized as an insecure technology. Flash-based sites have been hit by numerous attacks, and vulnerabilities have not always been fixed at the same pace they showed up.
Managing publications on a daily basis is an important yet often time-consuming part of digital publishing. Publication management needs to be easy to navigate and as time effective as possible, enabling media houses to spend time growing their business instead of performing administrative tasks.
Android Product News, part 1
With its new design guidelines, termed Material Design, Google has significantly raised the bar for the Android platform and at the same time upped their game in the constant battle with Apple for user loyalty.
Your readers deserve the best possible reading experience no matter where or how they choose to read newspaper content. And the newspaper content deserves as much focus as it can possibly get without having to compete with other elements on the screen.
Viby J, Denmark: Based on a growing demand from media companies currently ‘navigating without a compass’, a new group of industry experts has formed the Business Intelligence and Consulting company, visiolab. By focusing on data analysis and digital strategy, visiolab specializes in Knowledge Based Decision Making and the optimization of Audience Growth and New Ad Revenues in e-papers.
OK, I’ll admit it – I’m a gadget owner. In my arsenal of devices you’ll find:
And all of these digital devices are a huge part of my daily life (okay, Garmin, not you just now, I get it!).
The e-paper is a great way to present newspapers on the different digital platforms, such as smartphones, tablets or PCs.
Moreover, the e-paper is also is a cost-effective and convenient platform that can extend the digital services of media houses. For example, a media house could utilise the platform to release tomorrow morning’s newspaper the night before or to send out evening editions, or alternatively, to readers with a later 2nd edition (e.g. during big sporting competitions).
