Blogs & Cases

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Which platform to choose for digital newspaper publishing?

Nov 27 2017 | Insights | Media | Blogs

The fact that digital publishing is possible isn’t news anymore. Media houses around the world have succeeded in developing strong business models for digital publishing. They do so to help get readers’ attention in an industry that’s been stagnating for several years.

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The European ePaper Benchmark Report, Autumn 2017 is out!

Nov 24 2017 | Business | Insights | Media | Blogs

Christmas has come early this year! Our latest European ePaper Benchmark Report is now available for download.

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Here's how five of your colleagues improve your ePaper

Nov 16 2017 | Business | Insights | Media | Blogs

Last week, the Visiolink steering group met up with our Customer Advisory Board (VCAB). But what's the deal with this board and why is it important to you?

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White paper: Predict churn with User ID

Oct 19 2017 | Business | Insights | Blogs

Our latest white paper is out: A how-to-guide on building a churn prediction model in Google Analytics. Ready for you to follow step by step and develop your own model.

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Get insights into SvD's award-winning business strategy

Oct 02 2017 | Events | Insights | Cases

In the period from 2010-2012, Svenska Dagbladet saw a steady decline in their print circulation. A tendency that wasn't about to change, and therefore called for action. That's when they launched their award-winning multi-channel strategy to obtain more digital subscribers.

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Inspirational Tour successfully kicked off in Denmark

Sep 06 2017 | Events | Business | Insights | Blogs

Facebook advertising. Inbound marketing campaigns as a tool to generate subscribers. Datadriven optimisation of ePaper performance. The room was positively buzzing with knowledge sharing and experiences from German, Dutch and Danish publishers. 

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OS updates incoming: Will they affect your solution?

Sep 04 2017 | Insights | Technology | Blogs

Approximately once a year, Apple and Google release a new version of iOS and Android. Although some upgrades are more comprehensive than others, they all inevitably affect our customers' ePaper and eMagazine solutions to some extent.

Extra! Extra! First speakers announced for Inspirational Tour 2017

Aug 17 2017 | Events | Business | Insights | Blogs

Visiolink Inspirational Tour 2017 is coming to a city near you - and we're excited to reveal the first speakers and parts of the programs for the conferences in Denmark and Sweden.

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Make a profit on interstitials the hassle-free sh:z way

Jul 31 2017 | Business | Insights | Cases

Schleswig-Holsteinischer Zeitungsverlag, commonly known as sh:z, is a fond user of interstitials. They’ve been working with the full page ad format ever since they launched their ePaper solution almost six years ago. Today interstitials account for a substantial part of sh:z’s revenues.

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Learn from the best: Four ways to improve your ePaper

Jul 20 2017 | Business | Insights

Newspaper circulation numbers are dropping, and that makes it all the more important for media houses to succeed in converting print subscribers into digital subscribers.

To provide you with food for thought, we’ve examined no less than 159 newspapers' ePaper to find out which methods the best in class make use of.

Interstitials: An overlooked source for maximizing revenue

Jul 13 2017 | Business | Insights | Blogs

With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake. 

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Clickable Ads: Why you can't afford not to use them

Jul 04 2017 | Business | Insights

Many types of digital ads have been introduced since the term ‘digital advertising’ was first coined back in the beginning of the 90’s. Some of these ads have proven successful. Others have not. Clickable Ads in the ePaper is one of the formats that’s proven particularly successful.