Some of the largest media companies in Europe, such as mh:n, Schibsted and Jysk Fynske Medier all work with segmentation for the purpose of onboarding subscribers as well as preventing churn. There's no reason why you shouldn't be doing the same.
Are you looking for a new ePaper supplier? Or do you not have an ePaper yet, but want to take the leap and start distributing your newspaper or magazine on a digital platform? In either case, here are five questions that help you make the pick that best suit the needs of you and your business.
It's time for the sequel in the blog series that will help you find the right ePaper supplier. In this post, we turn the attention to profit increasing areas like onboarding, advertisements and data.
2017 has come to an end and a new year has begun. Exactly like last year, we'll be providing you with business cases and insights on how to optimise your ePaper. We've picked out a handful of "must-reads" from the past year that will get your 2018 off to a great start.
The new iOS-app from Volksstimme is now live. We've talked to the German newspaper's Digital Product Manager, Christian Maleike, about the app and what their readers can expect from it.
We’ve established a Slack forum where you can seek answers to your work-related questions and discuss them with peers from the media industry. You're welcome to join!
The fact that digital publishing is possible isn’t news anymore. Media houses around the world have succeeded in developing strong business models for digital publishing. They do so to help get readers’ attention in an industry that’s been stagnating for several years.
Christmas has come early this year! Our latest European ePaper Benchmark Report is now available for download.
Last week, the Visiolink steering group met up with our Customer Advisory Board (VCAB). But what's the deal with this board and why is it important to you?
Our latest white paper is out: A how-to-guide on building a churn prediction model in Google Analytics. Ready for you to follow step by step and develop your own model.
In the period from 2010-2012, Svenska Dagbladet saw a steady decline in their print circulation. A tendency that wasn't about to change, and therefore called for action. That's when they launched their award-winning multi-channel strategy to obtain more digital subscribers.
Facebook advertising. Inbound marketing campaigns as a tool to generate subscribers. Datadriven optimisation of ePaper performance. The room was positively buzzing with knowledge sharing and experiences from German, Dutch and Danish publishers.