For years it seemed almost impossible for newspapers to make a living on their actual product, news and journalism, on their digital platforms. Readers simply wouldn't pay as they'd grown accustomed to free content online. This has raised the pressure to make money on advertising, an area that has grown fierce with competition. Now, however, newspapers are looking back in time to rediscover a business model they thought lost forever.
Old news and newspapers are true gold mines in terms of knowledge. Svenska Dagbladet recently launched their archive, which dates back to December 18th, 1884. The archive contains more than 1.5 million newspaper pages, digitized and ready for use.
In relation to World Publishing Expo, Visiolink asks a number of media people about their views on newspapers' digital future.
Digital transformation does not happen automatically. Visiolink aims to enlighten news media on how to increase ePaper penetration, and develop their digital presence. So how do you attain readers to the ePaper platform, and just as importantly how do you retain them?
A new advisory board enforces Visiolink’s customer focus. By adding different media industry perspectives, VCAB (Visiolink Customer Advisory Board) assists in plotting a course for our products and services.
We've been digesting the events at World Publishing Expo 2016 in Vienna for a little more than a week now. WPE16 was attended by far fewer than ever before, but that didn't stop the future from knocking on the virtual doors of the Expo. We took a tour through the venue, trying to find out what's next for the media.
Last week we attended World Publishing Expo 2016 in Vienna and digital transition was everywhere. Obviously going digital is no-brainer for modern media companies. The Internet ensures a reach far beyond what anyone could have imagined two decades ago. However, there's a massive discrepancy between reach and revenue.
In relation to World Publishing Expo ,Visiolink asks a number of media people about their views on newspapers' digital future. As digital director of JP/Politikens Hus, Søren Svendsen has clear positions on the transformation his industry is undergoing. But new digital ventures do not spell goodbye to almost 150 years of accumulated print history.
On September 9th, editor-in-chief Espen Egil Hansen, of Norwegian Aftenposten, went head to head with the world's biggest content hub, Facebook. His open letter went around the world, and the following debate divided people into two groups. One that flamed Facebook for censoring free media. Another touting Facebooks right to manage their community by their own rules and standards. But are social media companies and journalism really adversaries?
Digital platforms have many advantages over paper. One of the most distinct is the ability to measure and getting data back from the reader. Visiolink's Business Intelligence department Visiolab, have measured key parameters in the European ePaper readers' habits for the fith time.
Digital media is still struggling with revenue despite an increase in the number of paying readers. For the old media companies, the big money is still in print. But how do you make money on the digital media platform that readers are using?
30%. The price to sell your items on the App Store. Whether it's an app or products you sell through the app. This is neither new nor surprising. And it comes as no surprise that Apple enforce strict regulations and tries to prevent developers and content providers from circumventing them.