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Benchmark Spring 2016: State of the ePaper

Aug 30 2016 | Insights | Media

Digital platforms have many advantages over paper. One of the most distinct is the ability to measure and getting data back from the reader. Visiolink's Business Intelligence department Visiolab, have measured key parameters in the European ePaper readers' habits for the fith time.

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With the back to the paywall

Aug 10 2016 | Insights

Digital media is still struggling with revenue despite an increase in the number of paying readers. For the old media companies, the big money is still in print. But how do you make money on the digital media platform that readers are using?

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App Store and content taxation

Jul 25 2016 | Insights

30%. The price to sell your items on the App Store. Whether it's an app or products you sell through the app. This is neither new nor surprising. And it comes as no surprise that Apple enforce strict regulations and tries to prevent developers and content providers from circumventing them.

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Is it really the end of the app boom?

Jun 24 2016 | Insights

A few weeks ago I read this story on the dramatic decline in downloads from App Store and Google Play. Tough reading for a guy who's recently taken a seat in a company that primarily delivers apps to news media around the globe. And even more so for the customers who buy our products.

How a User Survey provides better Customer Insight

Mar 11 2016 | Insights

User surveys tracks behavior and preference tendencies among newspaper readers, and that can result in an improved digital profile, a more determined sale of advertising and a better understanding of the customer’s demand.

How quickly do readers adopt the latest version of an ePaper app?

Feb 09 2016 | Insights

Older versions of software and backwards compatibility will always play an important role in software development. No matter how much you push users to upgrade their applications, some readers will be late to adopt the new version. The same is true for Visiolink applications.

NEW 2015 Q4 Benchmark Report on ePaper reader behavior tendencies

Dec 21 2015 | Insights

Insights by Visiolab

Based on a growing demand from media companies we have formed Visiolab as a Business Intelligence and Consulting unit to support business decisions, so that you “act on data”. By focusing on data analysis and digital strategy, Visiolab specializes in knowledge based decision making and the optimization of Audience Growth and New Ad Revenues in ePapers.

The ipad pro: perfect for epapers

Dec 18 2015 | Insights

With its large, 12.9-inch retina display, Apple's new iPad Pro promises a great deal of overview and space for visual details. This should make the device ideal for displaying the likes of photos, websites and newspapers online. To find out if it delivers on its promise, we asked four iPad users from two different age groups to test out the latest addition to the tablet family.

Digital design philosophy: Glowing reviews for the Material Design app

Nov 17 2015 | Insights

Android News, part 2

Google recently presented Material Design, its new design and layout guidelines for Android. The Android platform has risen several levels with these new guidelines, and has provided designers and graphic designers with a unique opportunity to create a completely new experience for Android users.

The benefits of Google Tag Manager in ePaper apps

Oct 30 2015 | Insights

INSIGHTS FROM VISIOLAB

A tag management system is designed to help manage the life cycle of e-marketing tags, which are used to integrate third-party software into digital properties. Google Tag Manager is used for tracking and analysing websites and apps. This is done through the management of JavaScript and HTML tags in web-interfaces. It is directly integrated with Google Analytics, which provides great possibilities for managing tracked data.
How Google Tag Manager can save you money

Let reader behavior develop your E-paper

Sep 07 2015 | Insights

In cooperation with media companies all around Europe, Visiolink and Visiolab every half year conducts a survey among thousands of readers who access newspapers on their smartphones and tablets.

The purpose of these extensive user surveys is to track important behavior and preference tendencies among E-paper readers. In the latest survey, data was collected via interstitials within 9 different newspapers in a total of five European countries. Key reader behavior trends from the latest report include:

 

Which orientation do Epaper readers prefer - landscape or portrait?

Sep 02 2015 | Insights

INSIGHTS FROM VISIOLAB 

Originally posted by Kristoffer Andreasen, Visiolab.

Since tablets started hitting the market, people have discussed the optimal orientation for reading Epapers on tablets. Even now, years after the introduction of Android tablets and iPads, people still discuss their preferred reading habits. Many studies have been conducted, but with no clear conclusion.