Last week we attended World Publishing Expo 2016 in Vienna and digital transition was everywhere. Obviously going digital is no-brainer for modern media companies. The Internet ensures a reach far beyond what anyone could have imagined two decades ago. However, there's a massive discrepancy between reach and revenue.
In relation to World Publishing Expo ,Visiolink asks a number of media people about their views on newspapers' digital future. As digital director of JP/Politikens Hus, Søren Svendsen has clear positions on the transformation his industry is undergoing. But new digital ventures do not spell goodbye to almost 150 years of accumulated print history.
On September 9th, editor-in-chief Espen Egil Hansen, of Norwegian Aftenposten, went head to head with the world's biggest content hub, Facebook. His open letter went around the world, and the following debate divided people into two groups. One that flamed Facebook for censoring free media. Another touting Facebooks right to manage their community by their own rules and standards. But are social media companies and journalism really adversaries?
Digital platforms have many advantages over paper. One of the most distinct is the ability to measure and getting data back from the reader. Visiolink's Business Intelligence department Visiolab, have measured key parameters in the European ePaper readers' habits for the fith time.
Digital media is still struggling with revenue despite an increase in the number of paying readers. For the old media companies, the big money is still in print. But how do you make money on the digital media platform that readers are using?
30%. The price to sell your items on the App Store. Whether it's an app or products you sell through the app. This is neither new nor surprising. And it comes as no surprise that Apple enforce strict regulations and tries to prevent developers and content providers from circumventing them.
A few weeks ago I read this story on the dramatic decline in downloads from App Store and Google Play. Tough reading for a guy who's recently taken a seat in a company that primarily delivers apps to news media around the globe. And even more so for the customers who buy our products.
User surveys tracks behavior and preference tendencies among newspaper readers, and that can result in an improved digital profile, a more determined sale of advertising and a better understanding of the customer’s demand.
Older versions of software and backwards compatibility will always play an important role in software development. No matter how much you push users to upgrade their applications, some readers will be late to adopt the new version. The same is true for Visiolink applications.
Based on a growing demand from media companies we have formed Visiolab as a Business Intelligence and Consulting unit to support business decisions, so that you “act on data”. By focusing on data analysis and digital strategy, Visiolab specializes in knowledge based decision making and the optimization of Audience Growth and New Ad Revenues in ePapers.
With its large, 12.9-inch retina display, Apple's new iPad Pro promises a great deal of overview and space for visual details. This should make the device ideal for displaying the likes of photos, websites and newspapers online. To find out if it delivers on its promise, we asked four iPad users from two different age groups to test out the latest addition to the tablet family.
Android News, part 2
Google recently presented Material Design, its new design and layout guidelines for Android. The Android platform has risen several levels with these new guidelines, and has provided designers and graphic designers with a unique opportunity to create a completely new experience for Android users.