Some of the largest media companies in Europe, such as mh:n, Schibsted and Jysk Fynske Medier all work with segmentation for the purpose of onboarding subscribers as well as preventing churn. There's no reason why you shouldn't be doing the same.
All Visiolink solutions are fully integrated with Google Analytics, and this makes it easy for you to start working with segmentation right away.
VIDEO: Daniel Rostamzadeh, Business Development Lead at Visiolink, highlights the benefits of working with segmentation.
Basically, segmentation is just a way of putting your readers into boxes according to some predefined parameters. These parameters represent your readers' usage patterns. The key is to analyse the data and translate them into empiri that you can use to make adjustments and improve your product in order to maximise the ROI.
To help you get started, our Business Consulting team have listed seven key metrics that you should always be tracking on your ePaper.
Why work with segmentation?
It's all about knowing your target group. By working with segmentation, you will gain valuable insights into how the readers use your product. And it doesn't matter if you represent a large, national newspaper or a small niche magasin. There's great value to gain in either case.
Optimise with User Tracking
Many media companies try to crack the code of predicting churn, and segmentation is particularly useful for this matter. Especially, if you have User Tracking in your solution as this will enable you to link the data with specific users - making it a great tool for marketing campaigns, onboarding initiatives, churn prevention etc.
Make sure you check out our white paper entirely devoted to the art of churn prediction. It contains a thourough walkthrough of building a churn prediction model in Google Analytics.
Feel free to contact Daniel Rostamzadeh or any of his colleagues in the Business Consulting team if you want to know more about segmentation and User Tracking. They'll be more than happy to help you get started.