The migration to a digital future is continuing, and at many media houses around Europe we are glad to play a role in the transformation.
This Easter in Denmark gave us the most beautiful weather to enjoy with our family and friends. A holiday weekend is also an excellent time for a newspaper to connect with its readers.
It is important for newspapers to be available at all times to attract new customers. Previously, many Danish newspapers did not publish an edition on Easter Monday, but that is changing now. An emerging realisation is that if a media house does not publish a paper edition on a holiday, it can still benefit from producing a digital-only edition.
From March 20 to 25, Visiolab conducted an anonymous user survey, in which more than 4,000 respondents answered questions about their e-paper reading habits and news consumption in general. The survey was conducted on two weekdays and two weekend days, to reach as broad a user group as possible.
We are proud to be able to announce that the first keynote speaker on the Visiolink Insights Day 2015 on the 8/6–2015 is Dr. Mario R. Garcia.
At the conference he will focus on how to engage the readers on the different types of e-paper viewing platforms.
The conference is free for all Visiolink customers. Since the conference has limited spacing, we encourage you to sign up now!
For many newspapers and magazines, it can be a challenge to establish a thriving and growing revenue stream from e-papers.
You may even have already developed a loyal digital readership via the digital newspaper, but maybe these converts are mostly just your existing paper-readership and you have not yet attracted the new readers you had hoped for.
In recent years, interactive, engaging, funny and effective ads have increasingly become the focal point of the dialogue we have with our clients. We've assisted in studies designed to demonstrate the effect of interactive ads, and we've participated in various digital advertising events. All signs indicate that interactive ads on smartphones and tablets are the media company's path to increased revenue flows and the advertisers' means of capturing consumers' attention.
This June, we will be hosting customers from all over Europe at the Hilton Airport Hotel in Copenhagen for our Insights Day 2015 and we are excited to see as many of you there as possible.
On Wednesday, 25th February I spent a day in Customer Care, alongside Visiolink CEO, Kenneth Boll who was doing a one-day internship in the department.
What is your motivation for being here today?
Basically I’m here to gain additional insight into the field of Customer Care. This is a part of Visiolink that can best be described as a Secret Service unit or a national intelligence bureau.
They handle a wide variety of tasks such as changes in publication schedules, app upgrades, and feature requests for more than 800 apps, on five different platforms. Most importantly though, this is where all of our client’s issues and problems are reported and resolved.
The newspaper conference DagsVara 2015 will be held in Stockholm, Sweden on March 19–20, with the headline "Disrupt Yourself!"
A Strategic View on Apps-as-a-Service
At Visiolink we often get asked the question: What is your key USP? A seemingly simple and relevant question, but one that can be challenging to answer when you are an entrepreneurial and innovative company like Visiolink with many ideas and novel solutions.
We love to meet our customers. That is why we travel a lot around Europe and why we invite you to visit our offices in Aarhus.
We love to listen to our customers. This is an important element in continually improving our service for you.
For you who want the possibility to share our video insights, we also offer them here in the blog in pure text for you to read and share.
This transcript is of the presentation Kenneth Boll, our CEO, did at Mediafacts National Publishing Day on 26 November 2014. The title of the presentation is “5 Strategic Values for Digital Transformation”.
