When is it safe to declare a technology obsolete or outdated? A technology that has been around for 20 years, yet still refuses to take its last breath, even though it is facing much tougher competition than ever before.
The world is becoming increasingly mobile, and tablets are often more travel-ready than laptops. This is the picture we see today and we all expect it to become more prominent over time. More and more companies are therefore thinking in terms of responsive design and mobile first in order to adapt content to all platforms and with the platform showing the most growth – the mobile phone – as their point of departure.
On 26 November 2014 Visiolink will sponsor and participate in two important European newspaper conferences – one in Germany and one in the Netherlands. Both will focus on the crucially important digital transformations sweeping media houses in recent years.
I want to share a little story with you regarding some very targeted business intelligence and how we used it ourselves at the World Publishing Expo. One of the things we used in our meetings at the expo was a special demo app, which all of us had installed on our iPads. Using this app, we could demonstrate new features, updates and designs even though they had not been released.
The struggling newspaper industry and the free news phenomenon have made it clear that there is a need for change, a rethinking of how to reach today’s news readers.
Many challenges face traditional media these days. We see declining circulation numbers for printed newspapers. And at the same time we see a decline in ad revenues from the same source.
We proudly sponsor the Tablet & App summit again this year. We look forward to meeting you all.
Visiolink has recently carried out two studies related to ad performance in digital newspapers.
Visiolink takes continuously part in research projects in areas as digital advertising, reader behavior and other topics that are of importance to media houses today. We do this to ensure that our products and services can also fulfill the future needs of the media houses.
Are headlines more important than photos? Are we willing to pay for more in-depth content? Which display format do readers actually prefer? Read the answers to these questions in the report, "EyePad – Media consumption on tablets, 2013-2014".
Three modules on publishing for web, smartphone and tablet
Many of you are attending our Visiolink webinar series, and we are off course very happy that is the case as it is a great way to share information and experiences.
