Many challenges face traditional media these days. We see declining circulation numbers for printed newspapers. And at the same time we see a decline in ad revenues from the same source.
In this interview with Kenneth Boll, COO at Visiolink, we discuss a programme he is participating in this year, the Nordic Media Programme.
It is a programme designed to act on these findings and tackle the media transformation challenges that face the media industry at this time. The interview looks at questions such as the reasoning behind the programme and how they, as a Nordic group, try to work on these challenges in a proactive way.
