INSIGHTS FROM VISIOLAB
A tag management system is designed to help manage the life cycle of e-marketing tags, which are used to integrate third-party software into digital properties. Google Tag Manager is used for tracking and analysing websites and apps. This is done through the management of JavaScript and HTML tags in web-interfaces. It is directly integrated with Google Analytics, which provides great possibilities for managing tracked data.
How Google Tag Manager can save you money
In cooperation with media companies all around Europe, Visiolink and Visiolab every half year conducts a survey among thousands of readers who access newspapers on their smartphones and tablets.
The purpose of these extensive user surveys is to track important behavior and preference tendencies among E-paper readers. In the latest survey, data was collected via interstitials within 9 different newspapers in a total of five European countries. Key reader behavior trends from the latest report include:
INSIGHTS FROM VISIOLAB
Originally posted by Kristoffer Andreasen, Visiolab.
Since tablets started hitting the market, people have discussed the optimal orientation for reading Epapers on tablets. Even now, years after the introduction of Android tablets and iPads, people still discuss their preferred reading habits. Many studies have been conducted, but with no clear conclusion.
INSIGHTS FROM VISIOLAB
Newspapers are facing a bigger challenge than ever before. Circulation numbers all over the world are decreasing as the digital world continues to gain importance in the media industry. A growing number of actions has been taken in order to prevent the decrease in circulation numbers.
It is summertime. However, to be honest with you, the weather here in the northern parts of Europe is still a little shaky with showers and winds from time to time.
Originally posted by visiolab.
Google Analytics is a highly versatile analytic service that can give important insights. At visiolab, our most important resource is knowledge, most of which comes from years of experience within the media industry. To ensure we continue to accumulate knowledge about the uses of e-papers, we use Google Analytics in the media industry and Applications designed for digital newspapers and magazines. On a daily basis, we receive live data feeds from more than 300 e-paper applications, all of which give us the insights we need to provide the best assistance to our clients.
Lessons from Visiolink Insights Day 2015.
At the Visiolink Insights Day 2015, Dr Mario Garcia, an acclaimed media guru who works on more than 700 media projects a year, gave his insights into what the future of digital publishing holds. Among other things he talked about the development the publishing industry has undergone through his many years of working with both printed newspapers and e-papers and digital publishing solutions in general.
Originally posted by visiolab.
The introduction of digital advertising has completely changed the media market. Endless publications and firms are driven by income from ads and it’s most definitely here to stay. The traditional standard banner ads are notorious for a low performance and have spun some doubt concerning whether this way of advertising creates any significant results. Apart from experiencing a low conversion rate, many argue the actual clicks tend to be accidental. Historical data puts traditional banner ads conversion rate at a critical low of around 0.1%. This translates into a single click per 1000 visitors.
This post was originally posted by visiolab.
Every country is known for their specific culture and habits. These cultural differences are visible in virtually all aspects of a person and has a large influence on the success of a product or not. Certain products can prove successful in one country and fail miserably in another country, despite they may be in close proximity. The level of engagement time on tablets readers have with e-papers are affected by those very same cultural norms.
Lessons from Visiolink Insights Day 2015
According to Mario Garcia, it’s a question of how to use non-stories as storytelling. Especially when talking about digital publishing, media houses have a unique opportunity to adapt content to readers’ use of new media. The media quintet has made its entry into the world of publishing. The news and stories told needs to be adapted accordingly. One strategy is to adapt to readers’ habits by creating content with the two publishing tempos in mind.
In cooperation with media companies all around Europe, Visiolink and Visiolab have conducted a new survey among more than 8,000 readers who access newspapers on their smartphones and tablets.
Your readers deserve the best possible reading experience no matter where or how they choose to read newspaper content. And the newspaper content deserves as much focus as it can possibly get without having to compete with other elements on the screen.
