New 2015 user survey tracks the behavior tendencies of epaper readers

By Ninna Lauridsen | Jul 09 2015 | Insights

In cooperation with media companies all around Europe, Visiolink and Visiolab have conducted a new survey among more than 8,000 readers who access newspapers on their smartphones and tablets.

In both 2014 and 2015 we conducted extensive user surveys that aimed to track important behavior and preference tendencies among ePaper readers. The surveys were executed via interstitials within 9 different newspapers in a total of five European countries.

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Key reader behavior trends 2015:

  1. As many as 39% (up from 24%) of our more than 8,000 respondents now consider the ePaper their primary news source.

  2. The slowly declining importance that the printed newspaper holds among the ePaper readers is noteworthy to say the least.

  3. There has been close to no deviation in the profound appreciation of availability among readers.

  4. A lot of the resistance towards new, dynamic ads appears to be almost perfectly correlated with age.


Here is the full outline of topics covered in this report

  • The demographics of the ePaper readers
  • The transition of the ePaper
  • The current state of the news consumption market
  • The popularity of the printed newspaper
  • The stability of reading motivations
  • The alignment of payment types
  • The conversion of casual readers
  • The circumstances of the reading situation
  • The evolving design of the ePaper
  • Recognition of the traditional format
  • Assesment of the ePaper’s design
  • Varying reader preferences
  • Dynamic advertisements
  • Social features


You can get your copy of the 2015 report from here.



visiolab is an intelligence unit that has access to data from more than 550 million newspaper and magazine pages read monthly. With heavy investment in business intelligence tools visiolab specialize in assisting media companies in a variety of fields, such as developing digital strategies, consulting on digital performance, and understanding and gathering complex data. 

Ninna Lauridsen


Ninna Lauridsen