Crosswords. Kind of makes you think of the coffee stained newspaper on your grandparents’ tile table, right? Well, the good old word puzzles are still very much alive and kicking, and media houses all around the globe consider them to be one of their digital edition's most important loyalty drivers.
Here's the highlights from Inspirational Tour 2019 in Stockholm:
In 2013, Teknologiens Mediehus started the project ‘Digitization of the engineers’ cultural heritage’ which would eventually make their entire backlog of journals available for everyone to dive into.
Many media companies have become aware of the great potential that lies in ePaper data, and one such example is Danish newspaper Børsen who’s currently exploring ways to amp up their data setup.
Norwegian newspaper DAG OG TID has introduced audio content in the form of narrated articles in their ePaper with the ambition to reduce churn and attract new user segments. Marketing Manager, Gregor Falkner, takes us behind the entire process from initial idea to launch.
In 2015, Bonnier Publications launched Wype – a service to give subscribers digital access to magazines online, on smart phones and on tablets. Now they've appointed Visiolink to help optimize their solution as part of an increased digital focus.
Funke Mediengruppe recently entered into a collaboration with Visiolink who are going to deliver digital platforms for their 12 regional newspapers. Their enhanced digital focus is one step of the way towards becoming the leading regional media group in Germany.
The Danish media group Jysk Fynske Medier is characterized by their consistent work of improving their digital business. Especially in terms of monetization and attracting new subscribers. Learn about their latest onboarding campaign in this customer case.
More newspapers choose to have their entire backlist of previous editions digitalized and distributed through their ePaper solution. A digital archive is indeed a large investment, but according to Danish news group Folketidende Gruppen it’s worth every penny.
We’ve said it many times before. The ePaper is an undeniably good investment that can easily pay for itself when used strategically correct. Need proof? Just ask Danish media group Jysk Fynske Medier (JFM).
Each year since 2015, Danish newspaper Ekstra Bladet has been doing surveys among the readers of their ePaper. They've made Visiolink responsible for conducting the surveys, so to learn more about their motivation for doing so, we’ve talked to Thomas Svensson, Marketing Manager at Ekstra Bladet.
German publishing house Schleswig-Holsteinische Zeitungsverlag (sh:z) launched their new ePaper app in early 2018, and impact was no less than astonig. Now they've implemented a new addition called "Abendmagazin" that will give the readers even greater value.