Schleswig-Holsteinischer Zeitungsverlag, commonly known as sh:z, is a fond user of interstitials. They’ve been working with the full page ad format ever since they launched their ePaper solution almost six years ago. Today interstitials account for a substantial part of sh:z’s revenues.
For years it seemed almost impossible for newspapers to make a living on their actual product, news and journalism, on their digital platforms. Readers simply wouldn't pay as they'd grown accustomed to free content online. This has raised the pressure to make money on advertising, an area that has grown fierce with competition. Now, however, newspapers are looking back in time to rediscover a business model they thought lost forever.
Old news and newspapers are true gold mines in terms of knowledge. Svenska Dagbladet recently launched their archive, which dates back to December 18th, 1884. The archive contains more than 1.5 million newspaper pages, digitized and ready for use.
In relation to World Publishing Expo, Visiolink asks a number of media people about their views on newspapers' digital future.
Some days are iconic and important for what happened in the past. Today is a good example with the events happening in Germany 25 years ago.
Here are just a few samples of HISTORIC newspaper content easy available in digital format.
Denmark's Society for Historic Technology (Hitek) kicks off the discussion of why it is important to make 200,000 pages of engineering history available online.
We have mentioned this possibility before, but it is now clear that there is a trend around distributing digital only editions on holidays.
This is days where the paper typically has not before distributed a printed newspaper.
During this years Pentecost, we have seen examples of digital holiday editions from media houses in both Denmark, Norway and Sweden.
With a digital subscription, readers from across the world can now follow the latest news from Nordkapp Municipality, located in northern Norway. This is true reader engagement.
Even if the region's inhabitants continue to move away from their hometowns in pursuit of work or study opportunities, they still want access to news from back home. Such is the idea behind Finnmarkposten's recent offer to its subscribers, who can now read and engage in the newspapers on their tablets and smartphones.