Adjusting for the future is a constant process at Visiolink, and therefore a natural need for reinforcements and internal changes often present itself. Earlier this year former Visiolink COO Kenneth Boll was introduced as the new CEO of the digital publishing solutions provider.
Media publishers all over the world are rapidly realising that digital archives carry great value. However initial costs to establish an archive can be quite high due to the process of scanning large amounts of pages. Therefore many historic publications remain unavailable to the public. Still, there are a range of possible ways to raise capital for a digital archive, and a unique opportunity is to reach out and involve the readers.
This is a good and fair question. As digital publishers, we are all busy with our daily tasks and with focusing on creating value for the companies we work with. We therefore also need to know that we are investing our time in the best way possible.
The e-paper is a great way to present newspapers on the different digital platforms, such as smartphones, tablets or PCs.
Moreover, the e-paper is also is a cost-effective and convenient platform that can extend the digital services of media houses. For example, a media house could utilise the platform to release tomorrow morning’s newspaper the night before or to send out evening editions, or alternatively, to readers with a later 2nd edition (e.g. during big sporting competitions).
The migration to a digital future is continuing, and at many media houses around Europe we are glad to play a role in the transformation.
This Easter in Denmark gave us the most beautiful weather to enjoy with our family and friends. A holiday weekend is also an excellent time for a newspaper to connect with its readers.
It is important for newspapers to be available at all times to attract new customers. Previously, many Danish newspapers did not publish an edition on Easter Monday, but that is changing now. An emerging realisation is that if a media house does not publish a paper edition on a holiday, it can still benefit from producing a digital-only edition.
From March 20 to 25, Visiolab conducted an anonymous user survey, in which more than 4,000 respondents answered questions about their e-paper reading habits and news consumption in general. The survey was conducted on two weekdays and two weekend days, to reach as broad a user group as possible.
We are proud to be able to announce that the first keynote speaker on the Visiolink Insights Day 2015 on the 8/6–2015 is Dr. Mario R. Garcia.
At the conference he will focus on how to engage the readers on the different types of e-paper viewing platforms.
The conference is free for all Visiolink customers. Since the conference has limited spacing, we encourage you to sign up now!
For many newspapers and magazines, it can be a challenge to establish a thriving and growing revenue stream from e-papers.
You may even have already developed a loyal digital readership via the digital newspaper, but maybe these converts are mostly just your existing paper-readership and you have not yet attracted the new readers you had hoped for.
In recent years, interactive, engaging, funny and effective ads have increasingly become the focal point of the dialogue we have with our clients. We've assisted in studies designed to demonstrate the effect of interactive ads, and we've participated in various digital advertising events. All signs indicate that interactive ads on smartphones and tablets are the media company's path to increased revenue flows and the advertisers' means of capturing consumers' attention.
This June, we will be hosting customers from all over Europe at the Hilton Airport Hotel in Copenhagen for our Insights Day 2015 and we are excited to see as many of you there as possible.
On Wednesday, 25th February I spent a day in Customer Care, alongside Visiolink CEO, Kenneth Boll who was doing a one-day internship in the department.
What is your motivation for being here today?
Basically I’m here to gain additional insight into the field of Customer Care. This is a part of Visiolink that can best be described as a Secret Service unit or a national intelligence bureau.
They handle a wide variety of tasks such as changes in publication schedules, app upgrades, and feature requests for more than 800 apps, on five different platforms. Most importantly though, this is where all of our client’s issues and problems are reported and resolved.
