2015 is coming to an end. And what a year. We have traveled the world to meet both new and existing customers to hear about your businesses and goals for the future. Our talks have been interesting, challenging and fun. We look forward to talking even more with you in 2016.
Based on a growing demand from media companies we have formed Visiolab as a Business Intelligence and Consulting unit to support business decisions, so that you “act on data”. By focusing on data analysis and digital strategy, Visiolab specializes in knowledge based decision making and the optimization of Audience Growth and New Ad Revenues in ePapers.
In cooperation with media companies all around Europe, Visiolink and Visiolab every half year conducts a survey among thousands of readers who access newspapers on their smartphones and tablets.
The purpose of these extensive user surveys is to track important behavior and preference tendencies among E-paper readers. In the latest survey, data was collected via interstitials within 9 different newspapers in a total of five European countries. Key reader behavior trends from the latest report include:
Thousands of media professionals will gather on 5-7 October in Hamburg for the world's leading publishing exhibition.
Originally posted by visiolab.
Google Analytics is a highly versatile analytic service that can give important insights. At visiolab, our most important resource is knowledge, most of which comes from years of experience within the media industry. To ensure we continue to accumulate knowledge about the uses of e-papers, we use Google Analytics in the media industry and Applications designed for digital newspapers and magazines. On a daily basis, we receive live data feeds from more than 300 e-paper applications, all of which give us the insights we need to provide the best assistance to our clients.
Lessons from Visiolink Insights Day 2015.
At the Visiolink Insights Day 2015, Dr Mario Garcia, an acclaimed media guru who works on more than 700 media projects a year, gave his insights into what the future of digital publishing holds. Among other things he talked about the development the publishing industry has undergone through his many years of working with both printed newspapers and e-papers and digital publishing solutions in general.
Originally posted by visiolab.
The introduction of digital advertising has completely changed the media market. Endless publications and firms are driven by income from ads and it’s most definitely here to stay. The traditional standard banner ads are notorious for a low performance and have spun some doubt concerning whether this way of advertising creates any significant results. Apart from experiencing a low conversion rate, many argue the actual clicks tend to be accidental. Historical data puts traditional banner ads conversion rate at a critical low of around 0.1%. This translates into a single click per 1000 visitors.
This post was originally posted by visiolab.
Every country is known for their specific culture and habits. These cultural differences are visible in virtually all aspects of a person and has a large influence on the success of a product or not. Certain products can prove successful in one country and fail miserably in another country, despite they may be in close proximity. The level of engagement time on tablets readers have with e-papers are affected by those very same cultural norms.
Lessons from Visiolink Insights Day 2015
According to Mario Garcia, it’s a question of how to use non-stories as storytelling. Especially when talking about digital publishing, media houses have a unique opportunity to adapt content to readers’ use of new media. The media quintet has made its entry into the world of publishing. The news and stories told needs to be adapted accordingly. One strategy is to adapt to readers’ habits by creating content with the two publishing tempos in mind.
In cooperation with media companies all around Europe, Visiolink and Visiolab have conducted a new survey among more than 8,000 readers who access newspapers on their smartphones and tablets.
The answer to the question: "Are newspaper reading habits changing?", is yes. The nature of the modern publication has changed dramatically over a span of very few years. This change has not only been limited to the publication.
The obvious answer to this question is no. Of course not. In the United States alone, over 56 million newspapers are sold daily and over 60 million are sold every Sunday (Newspaper Association of America). However, since you opened this blog post, you’re probably interested in knowing more about the current state of the publishing industry.
At Visiolink Insights Day 2015, Dr Mario Garcia, an acclaimed media guru who works on more than 700 media projects a year, gave his insights to what the future of digital publishing holds. He specifically spoke about the industry in two terms. Then and now. In Garcia’s opinion, the publishing industry needs to be more agile to readers’ needs and start looking forward. First, let’s have look at the industry “then”.
