THE DIGITAL PUBLISHING BLOG

Ninna Lauridsen

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Best holiday wishes from Visiolink

Posted by Ninna Lauridsen on 23/12/15 23:13

Thank you

2015 is coming to an end. And what a year. We have traveled the world to meet both new and existing customers to hear about your businesses and goals for the future. Our talks have been interesting, challenging and fun. We look forward to talking even more with you in 2016.

Thank you for your cooperation, exciting talks and challenging questions during 2015 - we wish you all the best for the coming holiday season and a happy New Year.

best holiday wishes from visiolink

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Topics: Holiday messages

NEW 2015 Q4 Benchmark Report on ePaper reader behavior tendencies

Posted by Ninna Lauridsen on 21/12/15 13:37

Insights by Visiolab

Based on a growing demand from media companies we have formed Visiolab as a Business Intelligence and Consulting unit to support business decisions, so that you “act on data”. By focusing on data analysis and digital strategy, Visiolab specializes in knowledge based decision making and the optimization of Audience Growth and New Ad Revenues in ePapers.

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Topics: Knowledge, Benchmark Reports, Business Intelligence

Let reader behavior develop your E-paper

Posted by Ninna Lauridsen on 07/09/15 08:00

In cooperation with media companies all around Europe, Visiolink and Visiolab every half year conducts a survey among thousands of readers who access newspapers on their smartphones and tablets.

The purpose of these extensive user surveys is to track important behavior and preference tendencies among E-paper readers. In the latest survey, data was collected via interstitials within 9 different newspapers in a total of five European countries.

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Topics: Knowledge

Will we see you in October at the World Publishing Expo 2015?

Posted by Ninna Lauridsen on 07/08/15 11:38

Thousands of media professionals will gather on 5-7 October in Hamburg for the world's leading publishing exhibition. 

This year, you can meet Visiolink at stand 1.405, where consultants will be available to answer questions and demnstrate important epaper app news and trends. 

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Use of customized google analytics events in the media industry

Posted by Ninna Lauridsen on 31/07/15 14:43

Originally posted by visiolab.

Google Analytics is a highly versatile analytic service that can give important insights. At visiolab, our most important resource is knowledge, most of which comes from years of experience within the media industry. To ensure we continue to accumulate knowledge about the uses of e-papers, we use Google Analytics in the media industry and Applications designed for digital newspapers and magazines. On a daily basis, we receive live data feeds from more than 300 e-paper applications, all of which give us the insights we need to provide the best assistance to our clients.

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Topics: Knowledge

4 obstacles media houses face today - Q&A with Mario Garcia

Posted by Ninna Lauridsen on 29/07/15 15:24

Lessons from Visiolink Insights Day 2015.

At the Visiolink Insights Day 2015, Dr Mario Garcia, an acclaimed media guru who works on more than 700 media projects a year, gave his insights into what the future of digital publishing holds.

Among other things he talked about the development the publishing industry has undergone through his many years of working with both printed newspapers and e-papers and digital publishing solutions in general.

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Topics: Knowledge, Events

Interstitials – a new player in digital advertising

Posted by Ninna Lauridsen on 23/07/15 13:14

Originally posted by visiolab.

The introduction of digital advertising has completely changed the media market. Endless publications and firms are driven by income from ads and it’s most definitely here to stay. The traditional standard banner ads are notorious for a low performance and have spun some doubt concerning whether this way of advertising creates any significant results. Apart from experiencing a low conversion rate, many argue the actual clicks tend to be accidental. Historical data puts traditional banner ads conversion rate at a critical low of around 0.1%. This translates into a single click per 1000 visitors.

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Topics: Knowledge

Level of engagement time on tablets with e-papers across countries

Posted by Ninna Lauridsen on 16/07/15 12:30

This post was originally posted by visiolab.

Every country is known for their specific culture and habits. These cultural differences are visible in virtually all aspects of a person and has a large influence on the success of a product or not. Certain products can prove successful in one country and fail miserably in another country, despite they may be in close proximity. The level of engagement time on tablets readers have with e-papers are affected by those very same cultural norms. 

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Topics: Knowledge

How to use storytelling in digital publishing

Posted by Ninna Lauridsen on 13/07/15 14:27

Lessons from Visiolink Insights Day 2015

According to Mario Garcia, it’s a question of how to use non-stories as storytelling. Especially when talking about digital publishing, media houses have a unique opportunity to adapt content to readers’ use of new media. The media quintet has made its entry into the world of publishing. The news and stories told needs to be adapted accordingly. One strategy is to adapt to readers’ habits by creating content with the two publishing tempos in mind.

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Topics: Knowledge, Events

New 2015 user survey tracks the behavior tendencies of epaper readers

Posted by Ninna Lauridsen on 09/07/15 10:30

In cooperation with media companies all around Europe, Visiolink and Visiolab have conducted a new survey among more than 8,000 readers who access newspapers on their smartphones and tablets.

In both 2014 and 2015 we conducted extensive user surveys that aimed to track important behavior and preference tendencies among ePaper readers. The surveys were executed via interstitials within 9 different newspapers in a total of five European countries.

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Topics: Knowledge

Are newspaper reading habits changing?

Posted by Ninna Lauridsen on 30/06/15 15:14

The answer to the question: "Are newspaper reading habits changing?", is yes. The nature of the modern publication has changed dramatically over a span of very few years. This change has not only been limited to the publication. 

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Topics: Business Intelligence

Are printed newspapers the publishing industry’s dinosaur?

Posted by Ninna Lauridsen on 16/06/15 15:19

 

The obvious answer to this question is no. Of course not. In the United States alone, over 56 million newspapers are sold daily and over 60 million are sold every Sunday (Newspaper Association of America). However, since you opened this blog post, you’re probably interested in knowing more about the current state of the publishing industry. 

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Topics: Knowledge, Events

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Visiolink at the World Publishing Expo 2015

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