Lessons from Visiolink Insights Day 2015
According to Mario Garcia, it’s a question of how to use non-stories as storytelling. Especially when talking about digital publishing, media houses have a unique opportunity to adapt content to readers’ use of new media. The media quintet has made its entry into the world of publishing. The news and stories told needs to be adapted accordingly. One strategy is to adapt to readers’ habits by creating content with the two publishing tempos in mind.
The obvious answer to this question is no. Of course not. In the United States alone, over 56 million newspapers are sold daily and over 60 million are sold every Sunday (Newspaper Association of America). However, since you opened this blog post, you’re probably interested in knowing more about the current state of the publishing industry.
At Visiolink Insights Day 2015, Dr Mario Garcia, an acclaimed media guru who works on more than 700 media projects a year, gave his insights to what the future of digital publishing holds. He specifically spoke about the industry in two terms. Then and now. In Garcia’s opinion, the publishing industry needs to be more agile to readers’ needs and start looking forward. First, let’s have look at the industry “then”.
On 18 and 19 June 2015 in Potsdam, Germany, the Zeitung Digital conference will take place. Visiolink are again proud to sponsor this highly successful event.
On June 8. 2015, thought leaders from the media industry will gather at Hilton Airport Hotel in Copenhagen for Visiolink Insights Day 2015.