It should come as no surprise that the local newspaper industry has long been under pressure, and according to Reuters’ recent Digital News Report 2021, the global COVID-19 crisis has done nothing to relinquish the situation.
However, at Der Teckbote, a local newspaper situated in Kirchheim unter Teck near Stuttgart, Germany, they have risen to the occasion: Despite the odds, this local star has managed to increase its epaper reader engagement and gain digital subscribers. How?
Is your to-do-list cramped with buzzwords and ideas on how to accelerate your digital transformation? Well, according to WAN IFRA’s latest World Press Trends Outlook report, you are not alone – it is on top of news publishers’ 2021 priority lists.
Would you rather listen to the article? Press play and have the article read aloud by the Text-to-Speech Google Cloud speech synthesis.
Audio and spoken content are making quite the noise amongst publishers and newspapers these years. And no wonder: Reading takes time and focus – which is in short supply with modern ways of living. At the same time, always being accessible is key no-matter the context in which the user finds him or herself in.
We’ve previously written about Independent News & Media and their revamped digital strategy. Among the Irish-based media group’s titles, you’ll find Belfast Telegraph, and we’ve had a quick chat with their Head of Digital, Morgane Campioni, about their new ePaper solution and their partnership with Visiolink.
Despite only being 500 miles in a beeline away from Scandinavia, the ePaper hasn’t really enjoyed a similar level of demand, and thus success, in the British Isles. But this is a fact that Independent News & Media (INM) hope to change through a brand-new digital strategy with new subscription models and value-based promotion of their ePaper solutions and news sites.
The public is very much influenced by the media in regard to what we talk about and what is top of mind. In the same way the media also reflect if a specific topic has reached its peak. And it might look as if the corona pandemic is starting to slow down – at least in the sense of media coverage.
10 years ago, on January 27, 2010, the now deceased Apple founder, Steve Jobs, unveiled the 1st generation of the iPad. At Visiolink we would like to pay homage to an invention that would go on to change the way we consume journalism.
According to a new study from Trygfonden, the traditional news media are considered to be a more trustworthy and important news source than social media. But the encouraging news are overshadowed by the Covid-19 pandemic which is adding pressure to the media industry with the local media and small media houses being particularly threatened by the current crisis.
A new decade has begun, and I'm sure we are all eager to find out what the coming ten years will bring. But before we get all carried away about the future, I would like to take some time to reminisce about a truly eventful decade for the media industry and Visiolink as well.
Visiolink recently invited a group of selected clients to an informal day under the not so informal name - BI Insighters. With a focus on knowledge sharing within the field of Business Intelligence, the represented media houses each presented a case they are/have been working on for great inspiration to the other participants.
In October, WAN-IFRA published their annual industry report World Press Trends 2019. We’ve been reading through it, and in this blog post we highlight the most interesting findings of the report as we see it.
Two weeks has passed since we parted with the Visiolink Customer Advisory Board (VCAB) in Berlin, and we have now had the chance to digest all the valuable inputs from the two inspirational days together.