An increasing number of readers are downloading their newspapers' morning editions when they are published digitally as they go to print.
"I've gone from reading the news in the morning to in the evening. I generally only read our newspapers when they're digitally published in the evening. The same applies to other newspapers," says Stig Kirk Ørskov, CEO of JP/Politikens Hus, which publishes Denmark's two most widely read newspapers, Politiken and Jyllands-Posten.
Jyllands-Posten is digitally published at 11 pm the evening before it is printed, and readers have shown particular interest in perusing the newspaper's business and finance section in the evenings. Another Danish newspaper, Børsen, has also noticed that reading habits are changing.
"From 2010 to 2013, our electronic readership tripled, and today we have between 6,000 and 7,000 daily digital readers. We've seen a particular increase in our digital readership after 10:30 pm, so you can safely say that reader habits are changing dramatically," says news editor Jørgen Andresen from Børsen.
According to Kenneth Boll from Visiolink, there is a clear trend towards users changing their habits in keeping with the new digital possibilities.
"The examples also show that, essentially, this is about newspapers being present where their readers are. Readers move around from platform to platform over the course of the day, which is why paying platforms come into play during different times of the media day," says the Visiolink COO.
