When bad weather hits distribution, media houses can quickly open up for free access to newspapers on smartphone and tablet.
On 5 December, distribution at Danish regional daily Folketidende was hit by a hurricane, which prevented newspaper deliverers from making their rounds in Lolland and Falster. The media house opted therefore to offer its readers a free version of the digital newspaper on both smartphone and tablet.
"We are doing this due to the hurricane, which has meant that it is not safe for our newspaper deliverers to distribute the printed paper to our subscribers' postboxes. Many of our paperboys and girls, and their parents, have already informed us that they will not be going out to deliver the newspapers because of the hazardous weather. Therefore, we are making Folketidende fully accessible from 5 pm – until tomorrow at 12 noon, as a service to our subscribers," explained the newspaper's marketing and subscriptions manager, Jørgen Holst on 5 December about his sudden decision to open the newspaper up to everyone.
Jørgen Holst contacted Visiolink's Customer Service, which was ready throughout the day to help media houses affected by the storm across Northern Europe with free access to digital newspapers.
"We have recently installed tools that allow us to open up for free access to all on web browser, smartphone and tablet and thus quickly help newspapers when they are challenged by the elements. This gives media houses a range of new opportunities to reach their readers, especially now during wintertime," explains Head of Customer Service, Agnethe Løkke Madsen from Visiolink.
Visiolink's Customer Service can be reached by phoning +45 70 23 35 44.
