Agderposten is introducing a new payment scheme and allowing readers to share articles on social media sites.
Currently, Agderposten's readers on computers, smartphones and tablets must pay for individual subscriptions, but soon, every subscriber will have access to all the content – no matter which platform they prefer to use.
The media house's aim is to curb the fall in subscriptions and attract more new users.
"Our aim is to reverse diminishing subscriber numbers before the end of 2014," editor Morten Rød told journalisten.no.
In future, readers will also have the opportunity to share individual articles for free on social media sites.
"We're getting a technological solution that allows our subscribers to share articles with non-subscribers. This is a deliberate move to encourage our readers to share news: however, non-subscribers won't be able to delve further into the publication without paying," says Rød.
Up to now, Agderposten's news, culture and feature material has generally been reserved for the printed paper: but soon, all editorial content will also be available on web browser, smartphone and tablet, and subscribers will have access to all of it.
Only a few articles, such as accidents and dramatic events, will be accessible to non-subscribers. Agderposten's policy is to keep free online content to a minimum.
Agderposten's management has come to the same conclusion as their colleagues in other media houses: customers should be offered a simple, clear-cut concept so that their willingness to pay can be converted to sales.
”Our wish is to deliver content in the places, where customers are looking for it,” says the CEO of Agderposten media house, Øyvind Klausen.
