Year in review - The Visiolink blog 2016

By Thomas Wittenburg | Jan 05 2017 | Events | Insights | Technology

The turn of a year is the obvious time for reflecting on the year that passed. We certainly had some great times in 2016. We went around Europe, trying to unlock the secrets of readers across the continent. An effort that morphed into two benchmark reports.

We've talked to media personalites about the future, looked at transforming newspaper business models, and worked hard on optimizing our ePaper products

We've gathered five blogs that quite neatly sums up the year. Happy reading! 

Back_to_the_paywall.jpgWITH THE BACK TO THE PAYWALL

Digital media is still struggling with revenue despite an increase in the number of paying readers. For the old media companies, the big money is still in print. But how do you make money on the digital media platform that readers are using?

Read the full story here

Print_free_days-chart1.pngMeasuring the effect of print-free days

Digital transformation does not happen automatically. Visiolink aims to enlighten news media on how to increase ePaper penetration, and develop their digital presence. So how do you attain readers to the ePaper platform, and just as importantly how do you retain them?One method of increasing readership and help develop the digital revenue strategy is to introduce print free days.

Study the findings here

Ingenioren_07_1892.pngTURN YOUR NEWSPAPER ARCHIVE INTO A DIGITAL GOLDMINE

Most newspapers date back tens, if not hundreds, of years. Extensive archives date back to first editions, the last words of a loved editor, some of mankind's darkest days and brightest moments. A lot of this history is hidden in dark basement archives, where it only comes out on request by historians or other research scientists.

Read more, and get the full archive report here

Google_Tag_Manager.jpgOPTIMIZING USER ENGAGEMENT – JUST GIVE A LITTLE PUSH!

It is almost seven years since Apple first introduced the push notification to the market with its Apple Push Notification Service (APNs). Since then, the communicative possibilities associated with this feature has continued to evolve.

Read all about how to use Push Notifications to boost ePaper usage

Sren_Smil.pngDIGITAL TRANSFORMATION – THE FUTURE OF ON-SCREEN PRINT NEWS

As digital director of JP/Politikens Hus, Søren Svendsen has clear positions on the transformation his industry is undergoing. But new digital ventures do not spell goodbye to almost 150 years of accumulated print history.

Read the full story here


Thomas Wittenburg

Author

Thomas Wittenburg

Product Marketing Specialist, digital concept developer, wannabe rockstar and great beard.