To many publishers the ePaper is a niche. Some don’t even bother tracking usage statistics. That’s a shame, though. The ePaper platform is superior to print in many ways, even if it is still just a replica edition. The key to success and profitability lies in measuring key metrics – and acting on that data.
The digital platform lets you track anything, and while Big Data is on the scope of many newspapers it’s actually smaller, meticulously crafted data sets that make a change to a lot of newspaper publishers.
7 metrics to optimize your ePaper's performance
We’ve identified 7 ePaper metrics you need to track in order to get the full picture of your digital edition’s performance. And we’ve created ways to easily monitor these metrics down to an hour-by-hour overview.
The 7 metrics are:
- Publication openings
- Page views
- Article view activity
- Search activity
- Interstitial activity
- Click-able ads activity
While the number of downloads, very simplified, could translate into print circulation, the other six metrics are truly unique to the digital format. The ability to measure the effect of a single article, or the performance of an ad can quickly become a tool for improving the overall impact of the newspaper. And at the end of the day, it’s about growing readership and optimizing performance.