We've been digesting the events at World Publishing Expo 2016 in Vienna for a little more than a week now. WPE16 was attended by far fewer than ever before, but that didn't stop the future from knocking on the virtual doors of the Expo. We took a tour through the venue, trying to find out what's next for the media.
Last week we attended World Publishing Expo 2016 in Vienna and digital transition was everywhere. Obviously going digital is no-brainer for modern media companies. The Internet ensures a reach far beyond what anyone could have imagined two decades ago. However, there's a massive discrepancy between reach and revenue.
In relation to World Publishing Expo ,Visiolink asks a number of media people about their views on newspapers' digital future. As digital director of JP/Politikens Hus, Søren Svendsen has clear positions on the transformation his industry is undergoing. But new digital ventures do not spell goodbye to almost 150 years of accumulated print history.
Do you know that more than 60% of European ePaper readers say that access to a digital archive is an important ePaper feature?
Do you want to know how early release and print-free days can affect your ePaper readership? Or how you utilize user data to increase ad revenues?
On September 9th, editor-in-chief Espen Egil Hansen, of Norwegian Aftenposten, went head to head with the world's biggest content hub, Facebook. His open letter went around the world, and the following debate divided people into two groups. One that flamed Facebook for censoring free media. Another touting Facebooks right to manage their community by their own rules and standards. But are social media companies and journalism really adversaries?
We are excited to announce that we will be exhibiting at this year’s World Publishing Expo in Vienna, Austria from 10-12 October. This year there will be two free conferences at the expo – Digital World and Print World 2016. They are shaping up to be very interesting and well worth the trip to Vienna.
Digital platforms have many advantages over paper. One of the most distinct is the ability to measure and getting data back from the reader. Visiolink's Business Intelligence department Visiolab, have measured key parameters in the European ePaper readers' habits for the fith time.
How readers and advertisers affect and are affected by the digital transformation - inspiration to a digital newspaper strategy.