For the first time ever, digital papers and digital magazines were included in the Danish readership figures that were released earlier this week. The figures weren’t the most encouraging ever seen, but the fact that digital editions were included is definitely worth mentioning.
Facebook advertising. Inbound marketing campaigns as a tool to generate subscribers. Datadriven optimisation of ePaper performance. The room was positively buzzing with knowledge sharing and experiences from German, Dutch and Danish publishers.
Approximately once a year, Apple and Google release a new version of iOS and Android. Although some upgrades are more comprehensive than others, they all inevitably affect our customers' ePaper and eMagazine solutions to some extent.
Visiolink Inspirational Tour 2017 is coming to a city near you - and we're excited to reveal the first speakers and parts of the programs for the conferences in Denmark and Sweden.
By September 1 we'll launch a new feature called “Related Content”, which makes you able to push editorial supplements and ad inserts. It’s a great way to utilize your content and take advertising to new heights.
With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake.
Save the date for Denmark - Sweden - Finland* - Germany
Almost every single newspaper on the planet has an ePaper. Probably yours too. But is it a profitable part of your business? It certainly should be – and the Visiolink Inspirational Tour 2017 will show you how to maximize your ePaper revenues from readers and advertisers.
During the last few months, we sent out our yearly customer satisfaction questionnaire to all our customers, and we value all the answers and feedback we have received.
Last week saw one of the biggest media conferences in Norway - "Nordic Media Festival 2014".
One of the first topics on the agenda was how life is behind the paywall, with participants from Aftenposten, Hallingdølen, Asker og Bærum Budstikke and Bergens Tidende.