With a digitized newspaper follows a new toolset for advertising, enabling new ways of engagement. One such tool, that ought to attract the attention of publishers ambitious on maximizing revenue, is the interstitials. Their potential is indisputable, but many publishers still haven’t embraced them. And that could prove to be a huge mistake.
Save the date for Denmark - Sweden - Finland* - Germany
Almost every single newspaper on the planet has an ePaper. Probably yours too. But is it a profitable part of your business? It certainly should be – and the Visiolink Inspirational Tour 2017 will show you how to maximize your ePaper revenues from readers and advertisers.
During the last few months, we sent out our yearly customer satisfaction questionnaire to all our customers, and we value all the answers and feedback we have received.
Last week saw one of the biggest media conferences in Norway - "Nordic Media Festival 2014".
One of the first topics on the agenda was how life is behind the paywall, with participants from Aftenposten, Hallingdølen, Asker og Bærum Budstikke and Bergens Tidende.