Things Aftonbladet Can Teach You About Reader Revenue

By Lars Ørhøj | Sep 09 2014 | Insights

Aftonbladet in Sweden will be presenting an interesting case on digital reader revenue at this years Tablet & App Summit in Amsterdam. The conference takes place in the period 14-15th of October - an event Visiolink in sponsoring.

The speaker, Sofia Olsson Olsén, is the leader of paid content services of Aftonbladet, the biggest newspaper in Sweden. Aftonbladet Plus - based on a freemium model - has now over 200.000 digital-only subscribers. In this session, Sofia Olsson Olsén will talk about how to increase reader revenue from readers particular on the smartphones.

The session “Increase reader revenue on mobile” is a joint session between The New York Times and Aftonbladet.

Aftonbladet is part of Schibsted, with operations worldwide. Visiolink is a supplier of e-paper solutions to Aftonbladet and many other Schibsted owned newspapers with e.g. close integration to their SPID secure payment system.

 

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Lars Ørhøj

Author

Lars Ørhøj

Lars is Visiolink's Chief Marketing Office and an avid a cappella singer in the world acclaimed Danish choir Vocal Line. He has been a part of the media world for over 30 years.