New “Data Protection”-regulation: How it will affect ePaper publishers

By Jeppe Melchior Mikkelsen | Oct 26 2017 | Business | Media

As of May 25, 2018, the General Data Protection Regulation (GDPR) will come into force. We will individually contact all our customers to clarify what needs to be done in order to meet regulation requirements.

The GDPR was adopted by the European Union late April 2016, and the purpose is to ensure a higher level of data protection for residents in the European Union. It affects all of the EU countries as well as organisations based outside of EU if they process or collect personal data of EU residents.

We are in continuous dialogue with the relevant parties and receive the necessary legal consultancy in order to ensure complete compliance with GDPR. It remains our highest priority that our solutions are compliant, and you can rest assured that we’ll take the lead in the upcoming process.

Action must be taken
All of our customers will be contacted shortly with an elaboration of the extent of the regulatory implications. Three things are certain, though. The end user needs to be informed that the app uses tracking - similar to the Cookies pop-up, we’ve probably all noticed when surfing the internet. In addition to that, an Opt-out Function needs to be included in the apps - making it possible for the end users to renounce data tracking. Lastly, all of our customers need to sign a “Data Processing Agreement” (DPA).

It can have serious consequences if one chooses to turn a blind eye to GDPR. If an organisation fails to comply with the regulation, they risk being fined up to €20.000.000 or 4% of the annual worldwide turnover (whichever is greater). Besides fines, a supervisory authority can decide to make an organisation cease all collecting and processing of data if regulations are not upheld.

Visit our Knowledgebase for detailed information about GDPR and its consequences.

Disclaimer
This blog post provides general information on how GDPR are going to affect our customers and should not be taken as legal advice. All our customers are responsible for ensuring their own compliance with GPDR as well as other relevant regulations. Customers who have different interpretations on any regulations, any additions or questions should contact Visiolink Customer Care as soon as possible on support@visiolink.com.

If you want to book an update of your apps, you should also do it through our Customer Care team. They will be happy to assist you.


Jeppe Melchior Mikkelsen

Author

Jeppe Melchior Mikkelsen