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New 'tracking event' ensures best data quality on the market

By Jeppe Melchior Mikkelsen | Jun 28 2018 | Product News | Business | Insights

Our new ‘tracking event’ drastically improves your data quality because it adapts to the different reading modes. So, whether your readers prefer reading the ePaper as a conventional print paper with page-turning (swipes) or in article view, you can be sure that you collect useful and reliable data about your readers. 

Data is a fundamental tool, if you want to succeed with your digital newspaper or magazine. Same goes for all digital businesses, really. But it also puts high demands on the data quality. With our new 'tracking event' you not only get the best data quality on the market - it'll also provide you with previously unattainable knowledge about your print paper!

As we can probably all agree, the ePaper readers form a representative section of your entire reader base. So, the new ‘tracking event’ will in fact provide you with knowledge about how the printed edition is being read. This means that your editorial decision making no longer has to rely solely on conjectures - you now have the data to support your decisions.

Act on your data
Without going into too much technical detail, the new ‘tracking event’ makes use of coordinates and timers to accurately measure what your readers are reading when they zoom in on an article in the 
replica edition. Consequently, you'll learn everything you need to know about what engages your readers. You just need to put the knowledge to good use.

Dive into the data and make qualitative analysis about your content in order to identify commonalities among the most engaging articles – or least engaging, for that matter – and use this knowledge for future content production. Keep track of banalities such as knowing which section of your newspaper is the most popular, or set internal goals for your editorial team with author ranking. The only limit is your imagination. 

Visualize the data
Raw data can be quite comprehensive and overwhelming to the untrained eye. In order to solve this, Visiolink’s Business Consulting team have created the Engagement Studio which makes data a lot more manageable and eye-pleasing.

As presented in the video above, the Engagement Studio enables you to visualize live data from the ePaper. There are numerous options to what you can highlight in Engagement Studio, and the dashboard is tailored to suit your publication and specific needs.

You’ll also be able to monitor ePaper activity 'on the go' thanks to the Klipfolio app.* This means that you can access the Engagement Studio on your mobile device irrespective of time and place. 

Get in touch with our Business Development Lead, Daniel Rostamzadeh, or your Visiolink contact if you want to learn more about the new tracking event and Engagement Studio.

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* Engagement Studio is based on Klipfolio’s widely recognized dashboard software.


Jeppe Melchior Mikkelsen

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Jeppe Melchior Mikkelsen