Blog

Visiolink Inspirational Tour 2017

Jun 12 2017 | Events | Insights | Cases

Save the date for Denmark - Sweden - Finland - Germany

Almost every single newspaper on the planet has an ePaper. Probably yours too. But is it a profitable part of your business? It certainly should be – and the Visiolink Inspirational Tour 2017 will show you how to maximize your ePaper revenues from readers and advertisers.

placeit-7.png

Benchmark Report 2017 (spring) - The ePaper keeps growing

May 29 2017 | Insights

Twice a year Visiolink publish a benchmark report based on several key metrics across a wide range of ePaper solutions. The results for the spring 2017 benchmarks are now in, and while there's not much groundbreaking news this time around, there's one big upside to the numbers; they're up!

image_stockphoto-5034.jpg

Introducing: In-app User ID tracking

Apr 27 2017 | Product News | Business | Insights

We recently added a much-wanted feature to our Google Analytics data tracking platform. User ID Tracking opens a new range of commercial data-based scenarios. Now it's possible to connect a specific user with their behavior in-app. Combine User ID with page swipes, articles read, and publications opened to get comprehensive knowledge of each single reader.

Is the truth out there?

Apr 24 2017 | Events | Insights | Media

"I strongly disagree. A journalist's role is not to judge, and that's what you are talking about." The words, uttered by editor-in-chief Jacob Nybroe of Jyllands-Posten to another editor-in-chief, Lea Korsgaard of Zetland, fell on Wednesday the 19th in a panel debate hosted by Visiolink at the beautiful Aarhus City Hall. The debate centered on the state and future of journalism, and one of the main issues was trust (and mistrust) between people, media and governments.

Can we fix the mistrust between people and politicians?

Feb 24 2017 | Events | Business | Insights

Journalists all over the world are struggling to find their way in a world where "alternative facts" and "fake news" are being hurled around by politicians and citizens alike on the Internet. Is it possible to reinstate our faith in democracy with journalism?

Year in review - The Visiolink blog 2016

Jan 05 2017 | Events | Insights | Technology

The turn of a year is the obvious time for reflecting on the year that passed. We certainly had some great times in 2016. We went around Europe, trying to unlock the secrets of readers across the continent. An effort that morphed into two benchmark reports.

Digital journalism goes premium

Dec 08 2016 | Business | Insights | Cases

For years it seemed almost impossible for newspapers to make a living on their actual product, news and journalism, on their digital platforms. Readers simply wouldn't pay as they'd grown accustomed to free content online. This has raised the pressure to make money on advertising, an area that has grown fierce with competition. Now, however, newspapers are looking back in time to rediscover a business model they thought lost forever.

Future of the ePaper - interview with Per Gylling

Nov 09 2016 | Business | Insights | Cases

In relation to World Publishing Expo, Visiolink asks a number of media people about their views on newspapers' digital future.

Measuring the effect of print free days

Nov 02 2016 | Business | Insights

Digital transformation does not happen automatically. Visiolink aims to enlighten news media on how to increase ePaper penetration, and develop their digital presence. So how do you attain readers to the ePaper platform, and just as importantly how do you retain them?

VCAB: Exploring the future of digital publishing

Oct 26 2016 | Business | Insights | Media

A new advisory board enforces Visiolink’s customer focus. By adding different media industry perspectives, VCAB (Visiolink Customer Advisory Board) assists in plotting a course for our products and services.

Finding the Future at WPE16

Oct 23 2016 | Events | Insights | Media

We've been digesting the events at World Publishing Expo 2016 in Vienna for a little more than a week now. WPE16 was attended by far fewer than ever before, but that didn't stop the future from knocking on the virtual doors of the Expo. We took a tour through the venue, trying to find out what's next for the media.

Old  Formats on new platforms at wpe16

Oct 18 2016 | Events | Insights | Media

Last week we attended World Publishing Expo 2016 in Vienna and digital transition was everywhere. Obviously going digital is no-brainer for modern media companies. The Internet ensures a reach far beyond what anyone could have imagined two decades ago. However, there's a massive discrepancy between reach and revenue.