Didn’t you have a chance to take part in our Visiolink Insights Webinar on rich media advertising in the E-paper?
Get your own copy of the newest Rich Media Ads Visiolink Insights report: "Digital advertising formats in tablet based E-papers".
The days are growing shorter, it's getting colder outside and our mood begins to suffer a bit as we look out the window and see nothing but sad grey skies. Luckily, the dull and dreary autumn is drawing to an end and soon we enter the first month of winter which, it has to be said, is the best winter month of them all because it's Christmas.
This blog post is a full transcript of the “How to proactively work with media transformation” video on the Nordic Media Programme 2014 with Kenneth Boll. In this interview we discussed the programme he is participating in this year.
On 26 November 2014 Visiolink will sponsor and participate in two important European newspaper conferences – one in Germany and one in the Netherlands. Both will focus on the crucially important digital transformations sweeping media houses in recent years.
Some days are iconic and important for what happened in the past. Today is a good example with the events happening in Germany 25 years ago.
Here are just a few samples of HISTORIC newspaper content easy available in digital format.
On Thursday November 13th, Aarhus University will facilitate a conference on Big Data. CEO of Visiolink, Jens Funder Berg, will alongside Tonny S. Jensen from State and University Library, speak on how Visiolink uses Big Data when exploring newspaper archives and how people use them.
I want to share a little story with you regarding some very targeted business intelligence and how we used it ourselves at the World Publishing Expo. One of the things we used in our meetings at the expo was a special demo app, which all of us had installed on our iPads. Using this app, we could demonstrate new features, updates and designs even though they had not been released.
Last week – after the World Publishing Expo 2014 – during the 800 km drive from Amsterdam to Aarhus in Denmark, I had time to think about the experiences I was bringing home.
I really liked our stand, the activity level and the way we were able to use the opportunity, but most importantly this was a chance to meet and network with new media houses and discuss their challenges, as well as chat with existing customers about what they are working on now and where they are headed.
We offer 3 new features that help the digital publication to become interactive. All of the three features keeps the reader in the newspaper universe, thus increasing loyalty towards the paper.
Now you can offer your advertisers a Rich Media ad product for your e-paper that will make readers stop in their tracks and interact with the message. Your e-paper becomes yet another digital advertising offer, putting you in an even better position to provide your advertisers with even better access to your readers.
Microsoft has positioned itself as a serious challenger to the established operating systems for the smartphone market with the launch of Windows 8/8.1. The system has a modern, innovative and carefully designed interface, which will attract an increasing number of consumers who want to be able to read a newspaper on their smartphone.
