THE DIGITAL PUBLISHING BLOG

White paper: 7 ePaper metrics you need to track

Posted by Daniel Rostamzadeh on 31/01/17 10:16

 

To many publishers the ePaper is a niche. Some don’t even bother tracking usage statistics. That’s a shame, though. The ePaper platform is superior to print in many ways, even if it is still just a replica edition. The key to success and profitability lies in measuring key metrics – and acting on that data.

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Topics: Knowledge, Business Intelligence, Business

Optimizing Sharpness in all browsers

Posted by Flemming Ravn on 15/12/16 17:33

Delivering an ePaper might seem easy. Upload PDF, serve PDF to readers, done. While that might essentially be true, delivering a high-end reading experience isn’t as simple. We’re constantly battling a classic dilemma: Speed vs. quality.

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Topics: Knowledge, Tech

Digital journalism goes premium

Posted by Thomas Wittenburg on 08/12/16 15:54

For years it seemed almost impossible for newspapers to make a living on their actual product, news and journalism, on their digital platforms. Readers simply wouldn't pay as they'd grown accustomed to free content online. This has raised the pressure to make money on advertising, an area that has grown fierce with competition. Now, however, newspapers are looking back in time to rediscover a business model they thought lost forever.

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Topics: Knowledge, Cases

Future of the ePaper - interview with Per Gylling

Posted by Thomas Wittenburg on 09/11/16 15:57

In relation to World Publishing Expo, Visiolink asks a number of media people about their views on newspapers' digital future.

We talked to Per Gylling, digital development manager at Jysk Fynske Medier and coordinator of the company’s ePaper-platform Nyhedskiosken (The News Stand). We had a chat about the ePaper’s future as an important part of the concern’s strategy.

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Topics: Knowledge

Measuring the effect of print free days

Posted by Thomas Wittenburg on 02/11/16 14:59

Digital transformation does not happen automatically. Visiolink aims to enlighten news media on how to increase ePaper penetration, and develop their digital presence. So how do you attain readers to the ePaper platform, and just as importantly how do you retain them?

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Topics: Knowledge

VCAB: Exploring the future of digital publishing

Posted by Thomas Wittenburg on 26/10/16 16:18

A new advisory board enforces Visiolink’s customer focus. By adding different media industry perspectives, VCAB (Visiolink Customer Advisory Board) assists in plotting a course for our products and services.

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Topics: Knowledge

Finding the Future at WPE16

Posted by Thomas Wittenburg on 23/10/16 13:05

We've been digesting the events at World Publishing Expo 2016 in Vienna for a little more than a week now. WPE16 was attended by far fewer than ever before, but that didn't stop the future from knocking on the virtual doors of the Expo. We took a tour through the venue, trying to find out what's next for the media.

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Topics: Knowledge

Old  Formats on new platforms at wpe16

Posted by Thomas Wittenburg on 18/10/16 14:04

Last week we attended World Publishing Expo 2016 in Vienna and digital transition was everywhere. Obviously going digital is no-brainer for modern media companies. The Internet ensures a reach far beyond what anyone could have imagined two decades ago. However, there's a massive discrepancy between reach and revenue. Set against a backdrop of vintage style cartoons depicting products and services, and beside a 1968 VW Karmann Ghia, Visiolink founder and CEO, Jens Funder Berg, took time to share his knowledge on how to make a living off of digital media products.

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Topics: Knowledge

Digital Transformation – the future of on-screen print news

Posted by Thomas Wittenburg on 06/10/16 12:00

In relation to World Publishing Expo Visiolink asks a number of media people about their views on newspapers' digital future.


As digital director of JP/Politikens Hus, Søren Svendsen has clear positions on the transformation his industry is undergoing. But new digital ventures do not spell goodbye to almost 150 years of accumulated print history.

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Topics: Knowledge

Journalism, democracy and Facebook

Posted by Thomas Wittenburg on 16/09/16 15:26


On September 9th, editor-in-chief Espen Egil Hansen, of Norwegian Aftenposten, went head to head with the world's biggest content hub, Facebook. His open letter went around the world, and the following debate divided people into two groups. One that flamed Facebook for censoring free media. Another touting Facebooks right to manage their community by their own rules and standards. But are social media companies and journalism really adversaries? 

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Topics: Knowledge

What to expect from iOS 10?

Posted by Thomas Wittenburg on 08/09/16 11:26

The last few months a public beta version of iOS 10 has been available to developers. Last night Apple presented the long awaited iPhone 7 along with the latest version of the iOS operating system. Here’s a recap of what the update offers.

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Topics: Product News, Knowledge

Benchmark Spring 2016: State of the ePaper

Posted by Thomas Wittenburg on 30/08/16 13:42


Digital platforms have many advantages over paper. One of the most distinct is the ability to measure and getting data back from the reader. Visiolink's Business Intelligence department Visiolab, have measured key parameters in the European ePaper readers' habits for the fith time.

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Topics: Knowledge

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Visiolink at the World Publishing Expo 2015

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