THE DIGITAL PUBLISHING BLOG

The benefits of Google Tag Manager in ePaper apps

Posted by Helle Bigum Nørgaard on 30/10/15 09:30

Image of blog author Helle Bigum Nørgaard

Google Tag Manager_data_knowledge_epaper

INSIGHTS FROM VISIOLAB

A tag management system is designed to help manage the life cycle of e-marketing tags, which are used to integrate third-party software into digital properties. Google Tag Manager is used for tracking and analysing websites and apps. This is done through the management of JavaScript and HTML tags in web-interfaces. It is directly integrated with Google Analytics, which provides great possibilities for managing tracked data.


How Google Tag Manager can save you money

The integration of the tool enables the configuration of triggers and tags in apps, without the need to write any custom lines of code. It puts the ability to develop and maintain a tracking platform into the hands of marketers and analysts. By removing time-consuming coding assignments from the developer’s desk, companies can become more flexible and have the opportunity to increase their focus on their main business objectives, which in the end helps to save both time and money.


Act on data and improve the reader experience

Adding tags without efficient management can cause problems. Redundant or incorrectly applied tags can distort measurements and can result in incorrect or missing data. With the tag management system, data is tracked through new and different triggers, which allows for a more detailed and in-depth analysis of an ePaper’s performance.

With more reliable data, it is possible to gain a better understanding of possible areas to focus on that could improve the ePaper. For instance, by increasing the level of knowledge about which platforms perform well, the difference in reader count between sections, or the popularity of portrait vs landscape orientation on tablets and iPads, you can develop your ePaper to fit your readers’ needs and preferences.

It is, and has been for a long time, an important objective of Visiolink to continuously be at the forefront of developments within tracking capabilities for our customers’ ePapers. That’s why we have implemented the tool in our solutions and why we offer consultancy services to help customers understand, work with, and develop their ePaper based on reliable data. If you are interested in installing your Custom Dimensions in Google Tag Manager, please click on the link below to read the how-to-guide.

Read how-to-guide on  Google Tag Manager here



Increased level of automation

Visiolink has implemented a set of custom tags in the data-layer, which is associated with the Tag Manager and accessible on applications updated since December 2014. If knowledge on new areas is required, the data-layer is updated with new tags. The updated data-layers will then be accessible on all applications that have the Tag Manager implemented. Implementing the tool increases the level of automation, meaning that the costs and manual workload of implementing new tags and triggers are greatly reduced.

By combining the benefits of Google Tag Manager and Analytics, media houses can take data collection and analysis to the next level. The results of the implementation are clear. Media houses now have the chance to retrieve better and more reliable knowledge about their ePaper reader behaviour, which ultimately can help their business to grow.


The benefits of Google Tag Manager in ePaper apps

The most powerful benefits of the implementation are: 
  • Easier and faster configuration of tags and triggers – save time and money;
  • Larger and better data foundation – improve decision-making for strategic initiatives;
  • Reliable and validated tracking of your application – better knowledge about your readers.

If you want to know more about Business Intelligence solutions for ePaper apps, sign up for our blog notification email.

 

Sign up for updates from Visiolink
 

  

Topics: Knowledge

SUBSCRIBE TO EMAIL UPDATES


Visiolink at the World Publishing Expo 2015

New Call-to-action

New Call-to-action