THE DIGITAL PUBLISHING BLOG

Let reader behavior develop your E-paper

Posted by Ninna Lauridsen on 07/09/15 08:00

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In cooperation with media companies all around Europe, Visiolink and Visiolab every half year conducts a survey among thousands of readers who access newspapers on their smartphones and tablets.

The purpose of these extensive user surveys is to track important behavior and preference tendencies among E-paper readers. In the latest survey, data was collected via interstitials within 9 different newspapers in a total of five European countries.

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Key reader behavior trends from the latest report include:

  1. As many as 39% (up from 24%) of our more than 8.000 respondents now consider the e-paper their primary news source

  2. The importance the printed newspaper is slowly declining among the e-paper readers

  3. There has been close to no deviation in the profound appreciation of availability among readers

  4. A lot of the resistance towards new, dynamic ads appears to be almost perfectly correlated with age.

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Let reader behavior develop your E-paper

If you are inspired to participate in the next data collection, in october 2015, you now have the opportunity to participate in the European E-paper Benchmark Report, 2. half year.

By participating you will get an analysis of your readers' interaction with your E-paper. Participating media houses get individual feedback that can support the development of digital products – technologically, editorially and commercially. At the same time, your own data will be compared to a European benchmark, which serves to help you understand readers’ needs and wants towards your digital products. 

By participating in the European E-paper Benchmark Report, Visiolab offers to facilitate a workshop with relevant decision makers. The purpose of this workshop is to enable you to take relevant action on further development of your E-paper.

Learn more about participating in the European E-paper Benchmark Report  

 

 

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Visiolab is an intelligence unit that has access to data from more than 550 million newspaper and magazine pages read monthly. With heavy investment in business intelligence tools Visiolab specialize in assisting media companies in a variety of fields, such as developing digital strategies, consulting on digital performance, and understanding and gathering complex data. 

Topics: Knowledge

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