Let reader behavior develop your E-paper

The purpose of these extensive user surveys is to track important behavior and preference tendencies among E-paper readers. In the latest survey, data was collected via interstitials within 9 different newspapers in a total of five European countries. Key reader behavior trends from the latest report include:

1. As many as 39% (up from 24%) of our more than 8.000 respondents now consider the e-paper their primary news source

2. The importance the printed newspaper is slowly declining among the e-paper readers

3. There has been close to no deviation in the profound appreciation of availability among readers

4. A lot of the resistance towards new, dynamic ads appears to be almost perfectly correlated with age.

Let reader behavior develop your E-paper

If you are inspired to participate in the next data collection, in october 2015, you now have the opportunity to participate in the European E-paper Benchmark Report, 2. half year.

By participating you will get an analysis of your readers' interaction with your E-paper. Participating media houses get individual feedback that can support the development of digital products – technologically, editorially and commercially. At the same time, your own data will be compared to a European benchmark, which serves to help you understand readers’ needs and wants towards your digital products. 

By participating in the European E-paper Benchmark Report, Visiolab offers to facilitate a workshop with relevant decision makers. The purpose of this workshop is to enable you to take relevant action on further development of your E-paper.