The struggling newspaper industry and the free news phenomenon have made it clear that there is a need for change, a rethinking of how to reach today’s news readers.
The growing demand for online and digital representation has created the e-paper – a 1:1 digital version of a printed newspaper, which is available on computers, tablets or smartphones. The content of a printed paper and an e-paper is today the same. Just like the printed newspaper, but unlike the free news, the e-paper provides in-depth journalism that is payable for by consumers. There is a need to rethink the current e-papers and thereby create additional value to consumers. For this reason a survey carried out in a specific region in Denmark is presented in this whitepaper, in which potential functions for a new DYNAMIC e-paper format are examined.
