At Visiolink, we fully understand that digital e-papers are not the primary source of income for many news publishers. At the moment, an e-paper is doing remarkably well if it has even 10% of the printed newspaper’s circulation. However our data shows that certain e-papers in Europe are dangling at around 3% of the circulation of their respective printed newspaper.
This might not seem as much, but in terms of revenue it makes a substantial difference, and it tells us that some news publishers are not taking full advantage of their digital potential. With a higher e-paper penetration comes more digital readers, and with more readers comes the possibility for higher and new ad revenues – revenues that can be used to invest further in digital solutions, and thereby assist in securing the future of the newspaper or magazine.
On June 8. 2015, thought leaders from the media industry will gather at Hilton Airport Hotel in Copenhagen for Visiolink Insights Day 2015.
Viby J, Denmark: Based on a growing demand from media companies currently ‘navigating without a compass’, a new group of industry experts has formed the Business Intelligence and Consulting company, visiolab. By focusing on data analysis and digital strategy, visiolab specializes in Knowledge Based Decision Making and the optimization of Audience Growth and New Ad Revenues in e-papers.
Adjusting for the future is a constant process at Visiolink, and therefore a natural need for reinforcements and internal changes often present itself. Earlier this year former Visiolink COO Kenneth Boll was introduced as the new CEO of the digital publishing solutions provider.
Media publishers all over the world are rapidly realising that digital archives carry great value. However initial costs to establish an archive can be quite high due to the process of scanning large amounts of pages. Therefore many historic publications remain unavailable to the public. Still, there are a range of possible ways to raise capital for a digital archive, and a unique opportunity is to reach out and involve the readers.
This is a good and fair question. As digital publishers, we are all busy with our daily tasks and with focusing on creating value for the companies we work with. We therefore also need to know that we are investing our time in the best way possible.
From March 20 to 25, Visiolab conducted an anonymous user survey, in which more than 4,000 respondents answered questions about their e-paper reading habits and news consumption in general. The survey was conducted on two weekdays and two weekend days, to reach as broad a user group as possible.
On Wednesday, 25th February I spent a day in Customer Care, alongside Visiolink CEO, Kenneth Boll who was doing a one-day internship in the department.
What is your motivation for being here today?
Basically I’m here to gain additional insight into the field of Customer Care. This is a part of Visiolink that can best be described as a Secret Service unit or a national intelligence bureau.
They handle a wide variety of tasks such as changes in publication schedules, app upgrades, and feature requests for more than 800 apps, on five different platforms. Most importantly though, this is where all of our client’s issues and problems are reported and resolved.
