INSIGHTS FROM VISIOLAB
Newspapers are facing a bigger challenge than ever before. Circulation numbers all over the world are decreasing as the digital world continues to gain importance in the media industry. A growing number of actions has been taken in order to prevent the decrease in circulation numbers.
It is summertime. However, to be honest with you, the weather here in the northern parts of Europe is still a little shaky with showers and winds from time to time.
On 18 and 19 June 2015 in Potsdam, Germany, the Zeitung Digital conference will take place. Visiolink are again proud to sponsor this highly successful event.
VISIOLINK INSIGHTS DAY 2015
60 participants, 27 media houses and 10 countries represented. We will in the coming weeks tell you much more about the content of this event. But let us start with a visual of the day.
We are proud to reveal the name of our second keynote speaker at the Visiolink Insights Day 2015 on 8 June: Associate Professor Nils Randrup. This keynote speech will cover the current situation in the newspaper business and the challenges faced by media houses in Europe. Nils Randrup has vast experience in marketing, advertising and e-business, including in media companies.
OK, I’ll admit it – I’m a gadget owner. In my arsenal of devices you’ll find:
And all of these digital devices are a huge part of my daily life (okay, Garmin, not you just now, I get it!).
The e-paper is a great way to present newspapers on the different digital platforms, such as smartphones, tablets or PCs.
Moreover, the e-paper is also is a cost-effective and convenient platform that can extend the digital services of media houses. For example, a media house could utilise the platform to release tomorrow morning’s newspaper the night before or to send out evening editions, or alternatively, to readers with a later 2nd edition (e.g. during big sporting competitions).
The migration to a digital future is continuing, and at many media houses around Europe we are glad to play a role in the transformation.
This Easter in Denmark gave us the most beautiful weather to enjoy with our family and friends. A holiday weekend is also an excellent time for a newspaper to connect with its readers.
It is important for newspapers to be available at all times to attract new customers. Previously, many Danish newspapers did not publish an edition on Easter Monday, but that is changing now. An emerging realisation is that if a media house does not publish a paper edition on a holiday, it can still benefit from producing a digital-only edition.
We are proud to be able to announce that the first keynote speaker on the Visiolink Insights Day 2015 on the 8/6–2015 is Dr. Mario R. Garcia.
At the conference he will focus on how to engage the readers on the different types of e-paper viewing platforms.
The conference is free for all Visiolink customers. Since the conference has limited spacing, we encourage you to sign up now!
For many newspapers and magazines, it can be a challenge to establish a thriving and growing revenue stream from e-papers.
You may even have already developed a loyal digital readership via the digital newspaper, but maybe these converts are mostly just your existing paper-readership and you have not yet attracted the new readers you had hoped for.
This June, we will be hosting customers from all over Europe at the Hilton Airport Hotel in Copenhagen for our Insights Day 2015 and we are excited to see as many of you there as possible.
