THE DIGITAL PUBLISHING BLOG

Helle Bigum Nørgaard

Recent Posts

How Dagbladet Got 100 Digital Newspaper Subscribers Each Day

Posted by Helle Bigum Nørgaard on 09/12/15 09:44

The newspaper business is constantly changing. More media companies are considering new strategies to keep up with an industry in which readers are moving away from printed newspapers and are embracing new, easy-to-access digital versions.

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Topics: Customer Cases

The benefits of Google Tag Manager in ePaper apps

Posted by Helle Bigum Nørgaard on 30/10/15 09:30

INSIGHTS FROM VISIOLAB

A tag management system is designed to help manage the life cycle of e-marketing tags, which are used to integrate third-party software into digital properties. Google Tag Manager is used for tracking and analysing websites and apps. This is done through the management of JavaScript and HTML tags in web-interfaces. It is directly integrated with Google Analytics, which provides great possibilities for managing tracked data.

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Topics: Knowledge

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Visiolink at the World Publishing Expo 2015

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